STUR produce tigăi din fontă și vase de gătit în Germania, punând accent pe durabilitate și utilizare îndelungată. Tigăile sunt concepute să capete proprietăți antiaderente fără acoperiri artificiale și beneficiază de o garanție de 50 de ani. Înființată în 2019, STUR activează în sectorul alimentar și al băuturilor.
Head of Marketing and Growth
Lead marketing and growth for STUR’s sustainable, Made-in-Germany cookware brand. Own performance marketing, brand positioning, revenue growth, and a three-person team.
Descriere
- Drive the brand’s growth, revenue, and marketing efficiency.
- Build STUR’s reputation as an emotional, premium brand.
- Oversee performance marketing across all relevant channels.
- Shape marketing strategy with the co-founders.
- Create processes and structures that support continued growth.
- Lead a three-person team and guide its long-term expansion.
- Support team members’ development through collaborative leadership.
- Turn strategy into campaigns with colleagues, agencies, and freelancers.
- Manage Meta Ads, Google Ads, CRM, and influencer campaigns.
- Run tests and continually improve conversion rates.
- Use data to guide decisions.
- Develop reporting and KPI frameworks.
- Translate analysis into practical actions.
Cerințe
- Bring several years of online marketing experience at fast-growing e-commerce businesses.
- Have extensive experience managing the full marketing funnel.
- Have built premium direct-to-consumer brands with high average order values.
- Have held revenue responsibility at eight-figure scale or higher.
- Have experience building, leading, and developing teams over time.
- Be ready to manage campaigns directly across established paid and organic channels.
- Understand how creative assets influence performance.
- Bring creativity and a strong grasp of branding.
- Have experience with data analysis and attribution tools, and understand their limitations.
- Be familiar with tools such as Klar.
- Be passionate about modern cooking and identify with iconic, sustainable, functional products made in Germany.
- Be fluent in written and spoken German.
- Have conversational English proficiency.
Beneficii
- Apple hardware.
- 30 days of annual leave.
- A professional development budget you can allocate as you choose.
- Family-friendly working hours.
- Trust-based working hours.
- Work-from-home option.
- Fully remote work is possible.
- Regular in-person meetings in Berlin.
- Deutschlandticket public transport pass.
- Subsidized Urban Sports membership.
- Corporate benefits.
- Daily meals at the office.
- Food-focused team events.
- Permanent employment contract.