STUR makes cast iron frying pans and cookware in Germany, with an emphasis on durability and long-term use. Its pans are designed to develop non-stick cooking properties without artificial coatings and come with a 50-year warranty. Founded in 2019, STUR operates in the food and beverage sector.
Head of Marketing and Growth
Lead marketing and growth for STUR’s sustainable, Made-in-Germany cookware brand. Own performance marketing, brand positioning, revenue growth, and a three-person team.
Aprašymas
- Drive the brand’s growth, revenue, and marketing efficiency.
- Build STUR’s reputation as an emotional, premium brand.
- Oversee performance marketing across all relevant channels.
- Shape marketing strategy with the co-founders.
- Create processes and structures that support continued growth.
- Lead a three-person team and guide its long-term expansion.
- Support team members’ development through collaborative leadership.
- Turn strategy into campaigns with colleagues, agencies, and freelancers.
- Manage Meta Ads, Google Ads, CRM, and influencer campaigns.
- Run tests and continually improve conversion rates.
- Use data to guide decisions.
- Develop reporting and KPI frameworks.
- Translate analysis into practical actions.
Reikalavimai
- Bring several years of online marketing experience at fast-growing e-commerce businesses.
- Have extensive experience managing the full marketing funnel.
- Have built premium direct-to-consumer brands with high average order values.
- Have held revenue responsibility at eight-figure scale or higher.
- Have experience building, leading, and developing teams over time.
- Be ready to manage campaigns directly across established paid and organic channels.
- Understand how creative assets influence performance.
- Bring creativity and a strong grasp of branding.
- Have experience with data analysis and attribution tools, and understand their limitations.
- Be familiar with tools such as Klar.
- Be passionate about modern cooking and identify with iconic, sustainable, functional products made in Germany.
- Be fluent in written and spoken German.
- Have conversational English proficiency.
Privalumai
- Apple hardware.
- 30 days of annual leave.
- A professional development budget you can allocate as you choose.
- Family-friendly working hours.
- Trust-based working hours.
- Work-from-home option.
- Fully remote work is possible.
- Regular in-person meetings in Berlin.
- Deutschlandticket public transport pass.
- Subsidized Urban Sports membership.
- Corporate benefits.
- Daily meals at the office.
- Food-focused team events.
- Permanent employment contract.