Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Fashion Paid Advertising Strategist - Remote in Nicaragua
Lead paid media campaigns for fashion and e-commerce clients across Meta, Google, and other advertising platforms. Manage performance, budgets, reporting, optimization, and full-funnel growth strategy for Power Digital Marketing.
Descriere
- Manage the execution, performance, and growth of paid advertising campaigns across an assigned client portfolio.
- Align campaign activity with each client’s broader business objectives.
- Partner with account leadership to shape and refine paid media strategy.
- Oversee reporting, optimization, client communication, keyword research, ad copy, bid management, and day-to-day campaign operations.
- Deliver ongoing performance insights and proactive strategic recommendations to clients.
- Manage performance marketing across paid social and native advertising channels.
- Build and produce campaigns end to end across channels, coordinating with specialists when needed.
- Lead performance optimization against defined goals.
- Manage client budgets and recommend budget adjustments.
- Coordinate internal strategic communications and tactical requirements.
- Provide weekly client updates covering performance insights and future recommendations.
- Produce comprehensive performance reports and client presentations.
- Use data to explain results, define next steps, and communicate outcomes to clients and stakeholders.
- Apply AI technologies to improve and optimize business processes.
- Use Power Digital’s Nova ecosystem.
Cerințe
- Advanced proficiency in spoken and written English.
- Two to three years of digital marketing experience.
- One to two years of agency experience.
- At least two years of direct-response marketing experience in e-commerce, lead generation, or B2B.
- At least two years of experience running Meta Ads for direct-response campaigns.
- At least two years of hands-on search engine marketing experience.
- Experience developing and optimizing campaigns, including bid management, keyword research, and ad copywriting.
- Substantial campaign management experience with one or more of Performance Max, Standard Shopping, YouTube Ads, display advertising, local campaigns, or Bing Ads.
- Proficiency with Google Workspace and Microsoft Office.
- Proficiency with Google Analytics.
- Strong understanding of full-funnel marketing and the role of paid media within the funnel.
- Strong written and verbal communication skills.
- Strong organizational and project management abilities.
- Self-directed, motivated, and focused on achieving results.
- Excellent interpersonal skills.
- Strong work ethic with the ability to learn quickly and work independently.
- Interest in building a long-term relationship with a growing company.
Beneficii
- Power Digital Marketing is an equal opportunity employer.
- A people-first culture that values diversity, inclusion, and varied backgrounds and experiences.
- No application, processing, or training fees.