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Director of Marketing and External Affairs – UK Remote
Lead marketing and external affairs efforts to position Oxfordshire as a global centre for innovation, growth, and investment. Own regional campaigns, stakeholder engagement, reputation management, and brand strategy.
Descriere
- Grow brand awareness, protect organisational reputation, and strengthen audience engagement
- Position Oxfordshire to attract investment, companies, capital, property occupiers, and local talent
- Create and deliver long-term marketing strategies
- Run integrated PESO campaigns spanning digital marketing, public relations, and events
- Collaborate with Business, Skills, and Inward Investment teams on go-to-market strategies and account-based marketing for priority prospects
- Develop trust and influence across government, universities, science parks, trade organisations, and regional partnerships
- Define Oxfordshire’s narrative and oversee its brand architecture
- Direct thought leadership, market research, and evidence-led proposition development
- Manage the marketing and communications team alongside external agency partners
- Control budgets and establish data-led performance measures
- Improve digital channels, website architecture, marketing technology, AI tools, and CRM systems to support lead generation and customer journeys
- Provide strategic counsel to executives and prepare papers for the Senior Leadership Team
- Represent the organisation at regional, national, and international events
Cerințe
- Demonstrated success in place marketing, economic development, and international market engagement across important growth sectors
- Strategic leadership capability combined with strong hands-on analytical execution
- Experience measuring return on investment and building commercial pipelines
- Background in media relations and crisis communications
- Ability to work effectively across complex government and commercial stakeholder environments
- Experience using digital channels, web architecture, marketing technology, AI tools, and CRM platforms
- Ideally based in or close to Oxfordshire
Beneficii
- Remote or home-based working
- Travel within Oxfordshire
- Full-time equivalent salary dependent on experience