Parsley Health este o clinică virtuală de servicii medicale, axată pe tratarea cauzelor profunde și pe îngrijirea personalizată. Personalul său medical îmbină testele de diagnostic avansate cu planuri de tratament care pot include medicamente, îndrumare nutrițională, schimbări ale stilului de viață și coaching pentru sănătate. Clinica sprijină pacienții cu probleme diverse, de la afecțiuni autoimune și digestive până la sănătate hormonală, fertilitate, metabolism, bunăstare mintală și sănătatea inimii. Parsley Health oferă servicii de telemedicină la nivel național, precum și servicii cu prezență fizică în New York și California, și colaborează cu angajatori și planuri de sănătate pentru a le oferi membrilor acestora opțiuni de îngrijire.
Director of Marketing
Lead efficient member acquisition for Parsley Health’s virtual primary care practice. Oversee paid media, SEO, lifecycle, affiliate, conversion, brand, and PR growth efforts.
Descriere
- Drive member acquisition efficiently across Parsley Health’s growth engine
- Lead in-house specialists, agencies, and contractors
- Manage paid media, SEO, lifecycle, and affiliate channels
- Set channel strategy, budget allocation, and testing priorities
- Manage the paid media agency against CAC and payback targets
- Partner with the Growth Product Manager to improve membership sign-up and website conversion
- Coordinate a shared testing roadmap
- Partner with the Brand Manager on brand strategy and content
- Work with the PR agency on earned media to build demand and trust
- Own the marketing plan, budget, and channel forecast
- Define how brand supports growth
- Report weekly on funnel performance and make budget reallocation decisions
- Report to the SVP of Marketing
Cerințe
- At least 8 years in growth marketing, including 3 or more years leading a multichannel team at a direct-to-consumer, subscription, or consumer health company
- Hands-on experience managing paid media budgets and agencies against CAC and payback targets
- Direct experience scaling affiliate, SEO, and/or lifecycle or CRM channels
- A record of using brand, content, or PR to improve growth metrics
- Strong data skills, including using AI tools to independently scale campaigns and analytics
- Able to work as both strategist and operator on a lean team
- Healthcare, telehealth, or wellness experience is preferred
- Experience marketing insurance-covered services is preferred
- Experience partnering with a sales team to improve lead-to-purchase conversion
Beneficii
- Equity for all employees, based on role level
- 401(k) plan with employer matching
- Hybrid arrangement combining remote work with time at the New York City headquarters
- Complimentary Parsley Health Complete Care membership
- Subsidized medical, dental, and vision insurance options
- Generous flexible time off
- Annual professional development stipend
- Annual wellness stipend