Parsley Health is a virtual healthcare clinic built around root-cause medicine and personalized care. Its clinicians combine advanced diagnostic testing with treatment plans that may include medication, nutrition guidance, lifestyle changes, and health coaching. The clinic supports patients with concerns ranging from autoimmune and digestive conditions to hormonal health, fertility, metabolism, mental wellbeing, and heart health. Parsley Health delivers telehealth care nationwide, with in-person services in New York and California, and works with employers and health plans to provide care options for their members.
Director of Marketing
Lead efficient member acquisition for Parsley Health’s virtual primary care practice. Oversee paid media, SEO, lifecycle, affiliate, conversion, brand, and PR growth efforts.
संयुक्त राज्य
न्यूयॉर्क$1,60,000 – $1,90,000 / वर्ष
हाइब्रिडपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीमुख्य विपणन अधिकारीविवरण
- Drive member acquisition efficiently across Parsley Health’s growth engine
- Lead in-house specialists, agencies, and contractors
- Manage paid media, SEO, lifecycle, and affiliate channels
- Set channel strategy, budget allocation, and testing priorities
- Manage the paid media agency against CAC and payback targets
- Partner with the Growth Product Manager to improve membership sign-up and website conversion
- Coordinate a shared testing roadmap
- Partner with the Brand Manager on brand strategy and content
- Work with the PR agency on earned media to build demand and trust
- Own the marketing plan, budget, and channel forecast
- Define how brand supports growth
- Report weekly on funnel performance and make budget reallocation decisions
- Report to the SVP of Marketing
आवश्यकताएँ
- At least 8 years in growth marketing, including 3 or more years leading a multichannel team at a direct-to-consumer, subscription, or consumer health company
- Hands-on experience managing paid media budgets and agencies against CAC and payback targets
- Direct experience scaling affiliate, SEO, and/or lifecycle or CRM channels
- A record of using brand, content, or PR to improve growth metrics
- Strong data skills, including using AI tools to independently scale campaigns and analytics
- Able to work as both strategist and operator on a lean team
- Healthcare, telehealth, or wellness experience is preferred
- Experience marketing insurance-covered services is preferred
- Experience partnering with a sales team to improve lead-to-purchase conversion
लाभ
- Equity for all employees, based on role level
- 401(k) plan with employer matching
- Hybrid arrangement combining remote work with time at the New York City headquarters
- Complimentary Parsley Health Complete Care membership
- Subsidized medical, dental, and vision insurance options
- Generous flexible time off
- Annual professional development stipend
- Annual wellness stipend