Boehringer Ingelheim este un producător farmaceutic global, orientat spre cercetare, cu sediul în Germania și aflat în proprietatea familiei fondatoare. Echipele sale descoperă, dezvoltă, produc și comercializează medicamente eliberate pe bază de prescripție medicală, produse biofarmaceutice, vaccinuri și produse pentru sănătatea animalelor. Cercetarea și dezvoltarea acoperă domenii precum afecțiunile respiratorii, cardiovasculare și metabolice, oncologia, imunologia și bolile zoonotice, cu un accent puternic pe biotehnologie și pe colaborarea cu parteneri academici și companii de biotehnologie. Compania activează atât în domeniul medicamentelor de uz uman, cât și în cel al sănătății animalelor, oferind oportunități într-o organizație internațională de amploare din sectoarele sănătății și producției.
Brand Manager, Obesity and MASH Care – Copenhagen Hybrid
Lead obesity and MASH care marketing for Boehringer Ingelheim across Denmark and Norway. Drive brand strategy, multi-channel campaigns, customer engagement, analytics, and commercial execution.
Descriere
- Lead marketing initiatives, consumer campaigns, and engagement programs for obesity and MASH care across Denmark and Norway
- Create and deliver multi-channel customer engagement through field teams, digital platforms, email, social media, and partnerships
- Implement the brand strategy in line with the Integrated Customer Plan (ICP)
- Contribute to local marketing plans, market activities, and customer insight development
- Organize and lead sales-cycle and training meetings that support brand objectives and Go-to-Market transformation
- Track campaign results, apply rapid learnings, and optimize activity to strengthen engagement and business performance
- Partner with regional and local cross-functional teams to support financial sales targets for promoted products
- Coordinate with medical and field operations, including regular field visits to maintain customer focus and assess the competitive landscape
- Report to the Marketing Team Leader CRM
Cerințe
- At least five years of experience in consumer marketing and brand management
- Experience in an FMCG organization is preferred
- Pharmaceutical industry experience is a significant advantage
- Master’s degree and/or diploma in pharmaceutics, medicine, or business administration
- Experience in obesity, MASH, or related therapeutic areas is beneficial
- Ability to interpret and communicate scientific data
- Fluent Danish or Norwegian and English language skills
- Strong digital proficiency
- Excellent communication and stakeholder-influencing skills
- Collaborative team orientation with an open and transparent communication style
- Ability to analyze information and make data-informed decisions
- Knowledge of multi-channel and omni-channel customer planning
- Ability to develop strong customer relationships and provide customer-focused solutions
- Organized, methodical approach to problem-solving and project delivery
- Sound financial, business, and marketing judgment
Beneficii
- Premium Headspace access plus ongoing support and initiatives that promote healthy ways of working and physical, emotional, mental, and spiritual well-being
- Pleasant, informal workplace atmosphere
- Flexible working hours
- Option to work from home within the relevant country while also working from the office
- Opportunity to work temporarily from abroad for up to 30 working days, where applicable
- Personalized development plan aligned with the role and career aspirations
- LinkedIn Learning Premium with language courses and training programs
- Access to the Virtual Campus lifelong learning platform
- Competitive salary range
- Health insurance through Dansk Sundhedssikring