Boehringer Ingelheim जर्मनी में मुख्यालय वाली और संस्थापक परिवार के स्वामित्व वाली एक वैश्विक, अनुसंधान-आधारित दवा निर्माता कंपनी है। इसकी टीमें प्रिस्क्रिप्शन दवाओं, जैव-औषधियों, टीकों और पशु स्वास्थ्य उत्पादों की खोज, विकास, उत्पादन और व्यावसायीकरण करती हैं। अनुसंधान और विकास का विस्तार श्वसन, हृदय-रक्तवाहिका, चयापचय, ऑन्कोलॉजी, प्रतिरक्षा-विज्ञान और जूनोटिक रोगों के क्षेत्रों तक है, जिसमें जैव-प्रौद्योगिकी तथा शैक्षणिक और जैव-प्रौद्योगिकी भागीदारों के साथ सहयोग पर विशेष जोर दिया जाता है। कंपनी मानव औषधियों और पशु स्वास्थ्य—दोनों क्षेत्रों में काम करती है और एक व्यापक अंतरराष्ट्रीय स्वास्थ्य सेवा एवं विनिर्माण संगठन में अवसर उपलब्ध कराती है।
Brand Manager, Obesity and MASH Care – Copenhagen Hybrid
Lead obesity and MASH care marketing for Boehringer Ingelheim across Denmark and Norway. Drive brand strategy, multi-channel campaigns, customer engagement, analytics, and commercial execution.
विवरण
- Lead marketing initiatives, consumer campaigns, and engagement programs for obesity and MASH care across Denmark and Norway
- Create and deliver multi-channel customer engagement through field teams, digital platforms, email, social media, and partnerships
- Implement the brand strategy in line with the Integrated Customer Plan (ICP)
- Contribute to local marketing plans, market activities, and customer insight development
- Organize and lead sales-cycle and training meetings that support brand objectives and Go-to-Market transformation
- Track campaign results, apply rapid learnings, and optimize activity to strengthen engagement and business performance
- Partner with regional and local cross-functional teams to support financial sales targets for promoted products
- Coordinate with medical and field operations, including regular field visits to maintain customer focus and assess the competitive landscape
- Report to the Marketing Team Leader CRM
आवश्यकताएँ
- At least five years of experience in consumer marketing and brand management
- Experience in an FMCG organization is preferred
- Pharmaceutical industry experience is a significant advantage
- Master’s degree and/or diploma in pharmaceutics, medicine, or business administration
- Experience in obesity, MASH, or related therapeutic areas is beneficial
- Ability to interpret and communicate scientific data
- Fluent Danish or Norwegian and English language skills
- Strong digital proficiency
- Excellent communication and stakeholder-influencing skills
- Collaborative team orientation with an open and transparent communication style
- Ability to analyze information and make data-informed decisions
- Knowledge of multi-channel and omni-channel customer planning
- Ability to develop strong customer relationships and provide customer-focused solutions
- Organized, methodical approach to problem-solving and project delivery
- Sound financial, business, and marketing judgment
लाभ
- Premium Headspace access plus ongoing support and initiatives that promote healthy ways of working and physical, emotional, mental, and spiritual well-being
- Pleasant, informal workplace atmosphere
- Flexible working hours
- Option to work from home within the relevant country while also working from the office
- Opportunity to work temporarily from abroad for up to 30 working days, where applicable
- Personalized development plan aligned with the role and career aspirations
- LinkedIn Learning Premium with language courses and training programs
- Access to the Virtual Campus lifelong learning platform
- Competitive salary range
- Health insurance through Dansk Sundhedssikring