i22 Digital Agency este o agenție de consultanță și marketing axată pe tehnologie și creativitate, care dezvoltă soluții digitale pentru corporații. Echipa sa, formată din peste 100 de experți, combină expertiza în software cu gândirea creativă și orientată către SaaS, pentru a ajuta companiile să își dezvolte modelele și să creeze experiențe de brand mai puternice. Agenția reunește activități de tehnologie, consultanță și marketing pentru organizații care își conturează următoarea etapă de creștere digitală.
B2B Marketing Manager – AI Consultancy, Hybrid Germany
Drive B2B marketing for i22 Digital Agency’s AI consultancy through content, PR, LinkedIn, events, and sales enablement. Track visibility, relevance, and pipeline contribution across channels.
Descriere
- Shape topics, editorial plans, and channel strategies
- Assess awards, events, and speaking opportunities while preparing relevant target accounts with Sales
- Produce website pages, blog articles, white papers, campaigns, case studies, presentations, and one-pagers
- Maintain and publish website content through the website engine and oversee the Insights feed
- Manage blog and content hubs while delivering additional marketing initiatives
- Research awards, coordinate submissions, and lead internal teams and task forces
- Ensure marketing and sales materials follow the corporate design and tone of voice
- Build cross-channel performance reports and turn findings into actionable recommendations
- Coordinate guest contributions, trade press, press reviews, and the editorial calendar
- Plan and publish content for the company LinkedIn page while managing its community
- Coach the team, executive leadership, and subject-matter experts on their LinkedIn presence
- Refresh boilerplate language, company facts, and copy in i22’s tone of voice
- Source, assess, and organize events, webinars, and speaking engagements
- Create presentations, one-pagers, and service descriptions consistent with the corporate design
- Develop case studies and references and secure client approval
- Prepare target accounts for account-based outreach and supply relevant content
- Find and qualify leads with LinkedIn Sales Navigator while maintaining lead lists and CRM records
- Own decisions on editorial planning, channel priorities, content, approvals, and the operational delivery of PR, events, and awards
- Be accountable for outcomes and collaborate closely with executive leadership, Service Groups, Sales, and external partners
Cerințe
- Marketing experience in an agency, consultancy, or technology setting, preferably with substantial autonomy
- Practical experience managing and publishing content across multiple website systems
- Ideally able to create HTML pages independently with AI assistance
- Experience developing sales materials, researching leads, and working with CRM systems, preferably including LinkedIn Sales Navigator
- Able to coordinate internal stakeholders, subject-matter experts, and external partners without formal management authority
- Excellent language judgment and quality standards, including critical editing of AI-generated content
- Experience creating and managing reusable prompts, skills, marketing and content workflows, and automations such as Claude Projects or Skills and n8n
- Able to embed tone of voice and corporate design into AI workflows and review outputs before release
- Working knowledge of SEO and GEO to improve visibility in Google results and AI-generated responses
- Able to report through to pipeline contribution and analyze CRM data, Google Analytics, LinkedIn metrics, and advertising performance
- Capable of turning complex AI subjects into persuasive business cases for C-level leaders at large corporations
- Knowledge of AI Act labeling rules, copyright for AI-generated content, and GDPR/UWG obligations for lead research and outreach
- Native-level German
- Business-fluent English
Beneficii
- Permanent full-time employment
- Strong opportunities to expand professional scope, ownership, and responsibility
- Broad exposure to the intersection of marketing and business