i22 Digital Agency — корпорацияларға арналған цифрлық шешімдер әзірлейтін, технология мен шығармашылыққа бағытталған консалтингтік және маркетингтік агенттік. 100-ден астам сарапшыдан тұратын командасы бағдарламалық жасақтама саласындағы тәжірибені креативті және SaaS-бағытталған ойлау тәсілімен ұштастырып, компанияларға бизнес-модельдерін дамытуға және бренд тәжірибесін күшейтуге көмектеседі. Агенттік цифрлық өсудің келесі кезеңін қалыптастырып жатқан ұйымдарға технология, консалтинг және маркетинг бағыттарын біріктіріп ұсынады.
B2B Marketing Manager – AI Consultancy, Hybrid Germany
Drive B2B marketing for i22 Digital Agency’s AI consultancy through content, PR, LinkedIn, events, and sales enablement. Track visibility, relevance, and pipeline contribution across channels.
Сипаттама
- Shape topics, editorial plans, and channel strategies
- Assess awards, events, and speaking opportunities while preparing relevant target accounts with Sales
- Produce website pages, blog articles, white papers, campaigns, case studies, presentations, and one-pagers
- Maintain and publish website content through the website engine and oversee the Insights feed
- Manage blog and content hubs while delivering additional marketing initiatives
- Research awards, coordinate submissions, and lead internal teams and task forces
- Ensure marketing and sales materials follow the corporate design and tone of voice
- Build cross-channel performance reports and turn findings into actionable recommendations
- Coordinate guest contributions, trade press, press reviews, and the editorial calendar
- Plan and publish content for the company LinkedIn page while managing its community
- Coach the team, executive leadership, and subject-matter experts on their LinkedIn presence
- Refresh boilerplate language, company facts, and copy in i22’s tone of voice
- Source, assess, and organize events, webinars, and speaking engagements
- Create presentations, one-pagers, and service descriptions consistent with the corporate design
- Develop case studies and references and secure client approval
- Prepare target accounts for account-based outreach and supply relevant content
- Find and qualify leads with LinkedIn Sales Navigator while maintaining lead lists and CRM records
- Own decisions on editorial planning, channel priorities, content, approvals, and the operational delivery of PR, events, and awards
- Be accountable for outcomes and collaborate closely with executive leadership, Service Groups, Sales, and external partners
Талаптар
- Marketing experience in an agency, consultancy, or technology setting, preferably with substantial autonomy
- Practical experience managing and publishing content across multiple website systems
- Ideally able to create HTML pages independently with AI assistance
- Experience developing sales materials, researching leads, and working with CRM systems, preferably including LinkedIn Sales Navigator
- Able to coordinate internal stakeholders, subject-matter experts, and external partners without formal management authority
- Excellent language judgment and quality standards, including critical editing of AI-generated content
- Experience creating and managing reusable prompts, skills, marketing and content workflows, and automations such as Claude Projects or Skills and n8n
- Able to embed tone of voice and corporate design into AI workflows and review outputs before release
- Working knowledge of SEO and GEO to improve visibility in Google results and AI-generated responses
- Able to report through to pipeline contribution and analyze CRM data, Google Analytics, LinkedIn metrics, and advertising performance
- Capable of turning complex AI subjects into persuasive business cases for C-level leaders at large corporations
- Knowledge of AI Act labeling rules, copyright for AI-generated content, and GDPR/UWG obligations for lead research and outreach
- Native-level German
- Business-fluent English
Артықшылықтар
- Permanent full-time employment
- Strong opportunities to expand professional scope, ownership, and responsibility
- Broad exposure to the intersection of marketing and business