CloudFactory este o platformă de date pentru inteligență artificială și o companie de servicii profesionale care ajută organizațiile să treacă de la concepte inițiale de inteligență artificială la soluții fiabile, pregătite pentru producție. Serviciile sale sprijină crearea unor seturi de date structurate și de înaltă calitate, îmbunătățirea inteligenței artificiale generative și a modelelor lingvistice mari, supravegherea modelelor de inteligență artificială, optimizarea inferenței și livrarea soluțiilor de la demonstrarea valorii și produsul minim viabil până la producție. CloudFactory combină expertiza umană cu inteligența mașinilor pentru a îmbunătăți acuratețea modelelor, viteza implementării, încrederea și performanța reală a afacerilor. Compania pune, de asemenea, accent pe securitatea datelor și conformitate, prin practici aliniate la standardele ISO 9001:2015, ISO 27001, SOC 2, HIPAA și GDPR.
AI Marketing Operations Manager at CloudFactory (Costa Rica Hybrid)
Lead CloudFactory’s AI-focused marketing operations across HubSpot, paid acquisition, email lifecycle programs, generative AI content, and executive-level performance analytics.
Descriere
- Maintain the accuracy, structure, and governance of CloudFactory’s HubSpot database through deduplication, property standards, lifecycle definitions, and segmentation.
- Create, test, and improve workflows, lead-scoring systems, nurture programs, and lifecycle journeys.
- Maintain dependable two-way data synchronization between HubSpot and the wider go-to-market technology stack.
- Plan and manage B2B acquisition campaigns across LinkedIn Ads, Google Ads, and emerging AI advertising platforms such as ChatGPT.
- Use generative engine optimization to improve brand visibility across Claude, ChatGPT, Gemini, and AI-powered search.
- Run structured tests of creative, messaging, offers, and landing pages to lower acquisition costs and increase qualified-pipeline conversion.
- Use Claude, OpenAI, and related generative AI tools to create campaign materials.
- Expand outbound email programs while maintaining sender reputation and strong deliverability.
- Create persona-based inbound nurture sequences that move MQLs toward sales-qualified opportunities.
- Develop and manage HubSpot reporting for ROI, multi-touch attribution, funnel velocity, and pipeline contribution.
- Prepare monthly performance reviews that guide budget decisions, channel allocation, and marketing strategy.
Cerințe
- Advanced hands-on experience with HubSpot Marketing Hub and Sales Hub, including workflows, custom properties, lead scoring, and reporting.
- HubSpot certification is preferred.
- Proven experience running B2B campaigns in LinkedIn Campaign Manager, Google Ads, and AI-powered advertising platforms.
- Strong understanding of SPF, DKIM, and DMARC, plus experience with outbound sales engagement platforms.
- Working knowledge of HTML and CSS for refining landing pages.
- Experience implementing tracking pixels and conversion events with Google Tag Manager.
- Demonstrated ability to translate complex campaign data into clear, actionable recommendations.
- Experience marketing to enterprise audiences in AI, data, or technology services is preferred.
- Familiarity with generative engine optimization and the way large language models discover and cite brand content is preferred.
- Demonstrated proficiency with generative AI tools for creative development and marketing workflow automation is preferred.
Beneficii
- Purpose-driven mission and collaborative culture
- Work with meaningful impact
- Market-competitive salary
- Quarterly variable compensation
- Hybrid work arrangement
- Comprehensive medical coverage
- Group life insurance
- Personal development and career growth opportunities