The New York Times ir 1851. gadā dibināts mediju uzņēmums, kas digitālajos un drukātajos produktos nodrošina nacionālo un starptautisko žurnālistiku. Tā darbība aptver ziņu atspoguļošanu, pētniecisko žurnālistiku, viedokļus, kā arī kultūras, uzņēmējdarbības, zinātnes un dzīvesstila tēmas. Uzņēmums piedāvā arī raidierakstus, jaunumus e-pastā, video, spēles un citus multivides formātus. Uzņēmums pārvalda arī saistītus patērētājiem paredzētus zīmolus, tostarp Wirecutter un The Athletic, un apkalpo plašu auditoriju, galvenokārt izmantojot abonēšanas modeli.
Social Media Specialist
Lead Groupon’s organic social strategy across North America, creating content and AI-driven experiments. Analyze performance and develop platform-native campaigns that can scale.
Apraksts
- Shape organic social strategy across North America, including channel mix, content themes, publishing cadence, and platform-specific approaches.
- Turn brand strategy into ideas tailored to each social platform.
- Set quarterly priorities and content roadmaps around campaigns, commercial moments, and platform trends.
- Create flagship content and experiment with AI-driven formats.
- Use generative tools including Kling, Higgsfield, Veo, Sora, Runway, Midjourney, and ElevenLabs.
- Publish consistently each week across priority channels.
- Develop new formats and content concepts for scalable production.
- Work with the International Social Media Manager on standards, tools, workflows, and shared resources.
- Partner with the Creative Director on visual identity, campaign integration, and creative quality.
- Coordinate with regional market leads, PR, performance marketing, and brand teams.
- Track organic social performance, including views, reach, engagement quality, audience growth, and brand-relevant signals.
- Run regular experiments and use results to improve content performance.
- Prepare monthly performance reports that go beyond vanity metrics.
Prasības
- Submit a portfolio featuring social content you produced and AI-generated work; applications without a portfolio will not be assessed.
- Have 2–4 years of social media experience, including at least one year owning a brand channel strategy.
- Understand Gen Z culture and audiences on TikTok, Instagram, and YouTube.
- Show examples of AI-generated social content in your portfolio.
- Be a native or proficient English speaker.
- Have strong working knowledge of TikTok, Instagram, and YouTube.
- Interpret content performance reports and recommend next steps.
- Have hands-on experience with native platform or third-party social analytics tools.
- Work independently to turn ambiguous briefs into plans.
- Have experience managing social media for a brand active across multiple European markets.
Priekšrocības
- 10% target bonus.
- Hybrid work with regular in-office days.
- AI tools are encouraged during the hiring process.
- Full-time, permanent employment.