The New York Times is a media company founded in 1851 that delivers national and international journalism through digital and print products. Its work spans news reporting, investigative journalism, opinion, culture, business, science and lifestyle coverage, alongside podcasts, newsletters, video, games and other multimedia formats. The company also operates related consumer properties including Wirecutter and The Athletic, serving a broad audience through a primarily subscription-supported model.
Social Media Specialist
Lead Groupon’s organic social strategy across North America, creating content and AI-driven experiments. Analyze performance and develop platform-native campaigns that can scale.
Description
- Shape organic social strategy across North America, including channel mix, content themes, publishing cadence, and platform-specific approaches.
- Turn brand strategy into ideas tailored to each social platform.
- Set quarterly priorities and content roadmaps around campaigns, commercial moments, and platform trends.
- Create flagship content and experiment with AI-driven formats.
- Use generative tools including Kling, Higgsfield, Veo, Sora, Runway, Midjourney, and ElevenLabs.
- Publish consistently each week across priority channels.
- Develop new formats and content concepts for scalable production.
- Work with the International Social Media Manager on standards, tools, workflows, and shared resources.
- Partner with the Creative Director on visual identity, campaign integration, and creative quality.
- Coordinate with regional market leads, PR, performance marketing, and brand teams.
- Track organic social performance, including views, reach, engagement quality, audience growth, and brand-relevant signals.
- Run regular experiments and use results to improve content performance.
- Prepare monthly performance reports that go beyond vanity metrics.
Requirements
- Submit a portfolio featuring social content you produced and AI-generated work; applications without a portfolio will not be assessed.
- Have 2–4 years of social media experience, including at least one year owning a brand channel strategy.
- Understand Gen Z culture and audiences on TikTok, Instagram, and YouTube.
- Show examples of AI-generated social content in your portfolio.
- Be a native or proficient English speaker.
- Have strong working knowledge of TikTok, Instagram, and YouTube.
- Interpret content performance reports and recommend next steps.
- Have hands-on experience with native platform or third-party social analytics tools.
- Work independently to turn ambiguous briefs into plans.
- Have experience managing social media for a brand active across multiple European markets.
Benefits
- 10% target bonus.
- Hybrid work with regular in-office days.
- AI tools are encouraged during the hiring process.
- Full-time, permanent employment.