LemFi develops a financial app for people navigating life across countries. Its services bring international money transfers, multi-currency accounts, savings, and other financial tools together, helping customers send money to family, manage finances, and build savings. LemFi reports serving more than two million customers worldwide. The company operates in financial services and recruits for its growing team.
Senior Growth Manager, UK
Grow LemFi’s financial app among East African communities in the UK, with a focus on the UK–Kenya corridor. Lead grassroots acquisition, influencer partnerships, and data-informed campaigns.
Apraksts
- Expand LemFi’s reach among East African communities along the UK–Kenya corridor
- Build an in-person community presence and lead high-impact organic growth
- Negotiate with influencers and oversee agencies, partners, and community leaders
- Run grassroots field marketing across UK diaspora hubs
- Travel to new UK cities for 3–5 days every few weeks
- Represent LemFi at East African community events and develop partnerships
- Build connections with diaspora associations, WhatsApp groups, and community networks
- Create and run user acquisition strategies for East African communities in the UK
- Manage growth targets in assigned markets and improve campaigns using performance data
- Find, negotiate, and manage partnerships tied to measurable user acquisition
- Research markets and share practical findings with Product and Marketing
- Bring the user’s perspective into internal decisions
- Manage campaigns from initial concept through measurement and refinement
- Monitor customer acquisition costs and conversion to first transactions
- Develop new community touchpoints and partnership opportunities across the East African diaspora
- Use AI tools to draft campaign content, analyze results, and scale outreach, checking insights for accuracy
- Coordinate with paid channels, organic growth, local agencies, and product teams
Prasības
- At least five years of experience in fast-paced settings, with a background in growth, sales, marketing, or a related field
- Strong knowledge of the East African community in the UK
- Cultural fluency and ease adapting to unfamiliar cultural settings
- Record of meeting targets and delivering measurable results
- Data-led approach, including interpreting data, monitoring performance, and adjusting plans
- Strong interpersonal skills and ability to build trust with varied stakeholders
- Persuasive communicator able to influence partners and leaders
- Entrepreneurial, persistent, self-directed, and effective working independently in a remote role
- Willingness to travel extensively and work occasional weekends
- Experience launching or growing ventures in new markets is a plus
- Experience running growth, community, or field marketing campaigns that produced measurable acquisition is a plus
- Fintech, payments, or diaspora-focused product experience is a plus
- Existing connections in East African diaspora networks or associations in the UK are a plus
- Right to work in the location of application
Priekšrocības
- Contribute to work that helps immigrants stay connected with home, build stability, and grow wealth
- Join a Series B company with a team based across more than 20 countries
- Work remotely from within the United Kingdom
- Attend local and global community events as part of the role’s travel
- Help advance financial inclusion and make an immediate impact
- Visa sponsorship may be available for some roles on a case-by-case basis