Alberta Blue Cross ir bezpeļņas veselības aprūpes un apdrošināšanas organizācija, kas, izmantojot grupu, valsts un individuālos veselības pabalstu plānus, apkalpo vairāk nekā 1,8 miljonus Albertas iedzīvotāju. Tās darbība apvieno veselības aprūpes segumu ar labbūtības un profilaktiskās aprūpes programmām, kas paredzētas fiziskās, garīgās, sociālās un finansiālās labbūtības atbalstam. Organizācija arī piedalās kopienas veselības iniciatīvās un nodrošina savām komandām mūsdienīgu darba vidi.
Marketing Advisor, Brand Marketing
Lead integrated campaigns for Alberta Blue Cross’s group benefits business. Drive acquisition, broker engagement, retention and measurable market growth.
Apraksts
- Turn business goals, audience needs and market insights into integrated marketing strategies and practical plans.
- Recommend campaign audiences, messaging, channels, budgets and measures of success.
- Plan and deliver integrated marketing initiatives for the group benefits business.
- Coordinate internal teams, business stakeholders and agencies across digital, social, email, print, events and sales enablement.
- Act as the primary marketing contact for assigned initiatives and keep stakeholders aligned.
- Partner with sales, product and business teams to shape marketing solutions around business objectives.
- Brief agency partners, provide feedback and clarify delivery expectations.
- Address issues, support decisions and raise risks or scope changes when needed.
- Apply market research, customer insights and competitive analysis to campaign planning.
- Set campaign objectives and KPIs, establish tracking and reporting, assess results and recommend improvements.
- Manage projects independently, including timelines, budgets, deliverables, dependencies, resources and approvals.
- Create project schedules and keep stakeholders updated on progress.
- Prepare marketing and creative briefs and contribute to messaging and marketing materials.
- Consolidate feedback and check work for quality, brand consistency and approval compliance.
- Track campaign costs, estimates and invoices; flag budget risks and suggest adjustments.
- Coach marketing coordinators and share practical tools, templates and guidance.
- Identify opportunities to improve processes and campaign performance.
- Attend occasional events and work outside standard hours when required.
Prasības
- Post-secondary degree or diploma in marketing, advertising, communications or a related discipline.
- At least five years of progressive marketing experience in a corporate setting, advertising agency or media agency.
- Experience leading integrated campaigns and complex projects independently from planning through delivery and measurement.
- Strategic thinking and the ability to turn business goals and audience insights into practical marketing recommendations.
- Excellent written and verbal communication.
- Strong relationship-building and influencing abilities.
- Excellent organization and project management, including oversight of timelines, budgets, dependencies and competing priorities.
- Strong data literacy, with the ability to interpret dashboards, spot trends and translate findings into marketing actions.
- Sound judgment and a proactive, solutions-oriented approach to decisions and problem-solving.
- Exceptional attention to detail and commitment to consistent branding and high-quality execution.
- Able to work independently with little supervision and contribute in a collaborative team.
- Able to thrive in a fast-paced setting and contribute through collaboration, accountability and quality work.
- Experience coaching colleagues, sharing best practices or providing project leadership.
- High proficiency in Microsoft Word, PowerPoint, Excel and Outlook.
- Experience with marketing platforms such as Marketo, Monday.com, Demandbase, Adobe Analytics or similar tools is an asset.
- Understanding of marketing automation, audience segmentation and customer journeys.
- B2B marketing, financial services, insurance or employee benefits experience is an asset.
- A criminal record check satisfactory to Alberta Blue Cross is required after a conditional offer.
Priekšrocības
- Competitive salary and benefits package.
- Hybrid work arrangement.
- Lead meaningful marketing initiatives and contribute to business growth.
- Collaborative and innovative work environment.
- Apply your expertise while coaching colleagues and building team capability.