Lumenis develops and commercializes energy-based technologies for aesthetic and vision care. Its systems support skin, body, and eye treatments, including solutions for conditions that have historically been difficult to treat. The company serves customers in more than 100 countries and employs nearly 1,500 people worldwide. Lumenis works across healthcare, beauty, and manufacturing, with teams focused on developing and bringing these technologies to market.
Head of Marketing
Lead global go-to-market strategy, digital marketing, brand development, and product messaging for Lumenis’s energy-based aesthetics and eye-care solutions. Manage the global marketing team and guide regional execution.
Apraksts
- Set and deliver Lumenis’s global go-to-market strategy.
- Build the Lumenis brand across online and offline channels.
- Create marketing infrastructure and support campaigns worldwide.
- Lead digital strategy and channels, including website performance, online share of voice, and organic and paid lead generation through PPC, social media, and inbound marketing.
- Manage corporate and divisional B2B2C branding, and maintain and update the Lumenis brand book.
- Coordinate with regional and product teams to ensure consistent global brand implementation.
- Partner with product leads to shape and deliver global go-to-market plans.
- Work with regional marketing teams to adapt global strategy for their markets.
- Create product messaging and sales, marketing, and customer success materials.
- Analyze marketing and business intelligence, markets, and competitors, then turn findings into actionable business goals.
- Select and optimize communication methods, channels, and technologies for different audiences.
- Oversee the rollout of Lumenis’s partner portal for marketing and training materials.
- Lead and develop the global marketing team, set direction, provide guidance, remove obstacles, and ensure priority work is delivered.
Prasības
- Bachelor’s degree and MBA or other advanced degree; at least one degree must be in marketing, business administration, or communications.
- At least 10 years of strategic, commercial, or product marketing experience in a global organization.
- Demonstrated success driving go-to-market strategy, market development, and business growth.
- Documented results in digital marketing strategy and execution, including website development or optimization, digital analytics, and lead generation through SEO, PPC, and social media.
- Proven team management skills.
- Experience managing contractors and suppliers, such as marketing agencies, website developers, graphic designers, and content developers.
- Excellent communication and presentation skills.
- Ability to influence and motivate people across a cross-functional organization.
- Able to work independently and show initiative in a fast-paced, changing environment.
- Strong analytical and problem-solving skills, with proficiency in Excel.
- Strong eye for design and detail.
- Fluent English, with solid spoken and written communication skills.
- Demonstrated ability to work globally.
- Medical device industry experience is preferred.
- Willingness to travel internationally.
Priekšrocības
- Full-time employment.
- Opportunities for international travel.