Decircle is a boutique recruiting partner for decentralized organizations and Web3 projects. It connects blockchain and Web3 teams with talent from the decentralization community, helping candidates find roles across the evolving sector.
Senior DeFi Marketing Lead (UK Remote)
Lead marketing for Spark Finance, building its DeFi and onchain capital-markets ecosystem. Own content, public relations, key opinion leader campaigns, partnerships, distribution, and events.
Aprašymas
- Shape and deliver content that explains Spark’s products, value proposition, and ecosystem vision
- Create and oversee blog posts, articles, announcements, press releases, and other marketing materials
- Turn complex DeFi and financial topics into clear, engaging stories
- Lead content distribution on X, Telegram, Discord, LinkedIn, and other channels
- Find and engage crypto whales, investors, ecosystem participants, and prospective partners
- Test channels, formats, and distribution approaches to grow reach, engagement, and conversions
- Review campaign results and audience data to improve performance
- Build connections with crypto media, journalists, key opinion leaders, influencers, and industry figures
- Find opportunities for press coverage, interviews, thought leadership, and strategic communications
- Plan and deliver key opinion leader campaigns
- Coordinate external agencies and partners as needed
- Find and pursue co-marketing opportunities with ecosystem partners, protocols, applications, and other organizations
- Create joint campaigns, content, announcements, and community activities
- Help take new products, integrations, and strategic launches to market
- Select relevant industry events and coordinate marketing activities, speaking opportunities, side events, and partner meetings
- Lead marketing projects from initial idea through delivery and evaluation
- Set priorities according to expected impact, audience fit, and available resources
- Monitor results across content, distribution, public relations, partnerships, and campaigns
- Refine marketing based on data, feedback, and shifts in the market
Reikalavimai
- At least 5–8 years of marketing experience, ideally including substantial work in crypto, Web3, DeFi, or financial technology
- Strong grasp of the crypto ecosystem, its audiences, communities, distribution channels, and media
- Excellent writing and storytelling, with the ability to explain complex products clearly and persuasively
- Able to deliver marketing initiatives independently rather than depending entirely on agencies or project managers
- Experience working with key opinion leaders, influencers, public relations agencies, media outlets, and external marketing partners
- Experience planning and delivering content, social distribution, partnership, and event marketing
- Uses data to measure campaigns, grow audiences, and improve channels
- Well organized and able to run several initiatives at once
- Able to understand products in depth and communicate their technical and commercial value effectively
- Experience marketing DeFi protocols, stablecoins, lending markets, yield products, or other onchain financial infrastructure is especially valuable
- Existing connections with crypto media, key opinion leaders, influencers, and ecosystem partners are especially valuable
- Experience reaching high-value crypto users and investors
- Experience in lean teams that depend on speed, autonomy, and hands-on execution
- Familiarity with both crypto-native and traditional finance or institutional audiences
- Knowledge of the Asia-Pacific crypto market is a significant plus, especially Hong Kong and Singapore’s crypto and financial sectors, Chinese and Greater China media and communities, regional distribution channels and key opinion leader networks, and APAC cultural nuances