„Huckleberry Labs“ kuria programėlę „Huckleberry“, padedančią tėvams suprasti kūdikio miego įpročius ir valdyti kasdienę rutiną ankstyvoje vaikystėje. Jos įrankiai apima miego stebėjimą, maitinimo ir sauskelnių keitimo registravimą bei individualias rekomendacijas, pagrįstas vaiko raidos etapu ir įpročiais. Įmonė derina miego ekspertų, duomenų mokslininkų ir patyrusių tėvų įžvalgas, įskaitant „SweetSpot®“ metodą, skirtą įvertinti, kada kūdikis pasiruošęs miegoti. „Huckleberry Labs“ veikia sveikatingumo, vartotojų technologijų ir elektroninės prekybos srityse, o jos produktas padeda palengvinti ankstyvąją tėvystę teikdamas praktišką, duomenimis pagrįstą pagalbą.
Senior Brand Designer at Huckleberry Labs — Remote in the United States
Lead Huckleberry Labs’ visual identity across its parenting app, website, campaigns, and product experiences. Build scalable brand systems and deliver integrated creative work with Marketing, Product, and Engineering.
Aprašymas
- Work with Product, Marketing, and Engineering to create a unified Huckleberry brand across the app, App Store, website, campaigns, paid media, lifecycle marketing, content, and other touchpoints.
- Maintain and grow a flexible brand system that can adapt to evolving business needs.
- Partner with the Creative Director to shape Huckleberry’s visual identity across channels and experiences.
- Advocate for the brand and establish a distinctive, consistent creative perspective throughout the organization.
- Collaborate with Product Design to integrate the brand into product experiences.
- Brief and coordinate external specialists and agencies across illustration, motion, video, and related engagements.
- Use iteration, experimentation, audience insights, and performance data to guide design decisions.
- Protect consistency across marketing channels while identifying ways to advance the visual system.
- Offer constructive creative feedback to Marketing, Product, and Design teams.
- Help establish and continuously refine Huckleberry’s visual identity across the company.
- Support brand refresh and website redesign projects.
- Build the brand system in Figma while designing individual campaigns and experiences.
Reikalavimai
- At least eight years of visual design experience in an in-house or agency environment.
- Strong command of typography, color, layout, composition, and visual hierarchy.
- Experience creating visual design for web, mobile products, digital campaigns, video, and print.
- A portfolio demonstrating strong branding work across varied contexts, particularly brand systems.
- Experience partnering with motion designers to develop motion as part of a broader brand system.
- Clear communicator who can collaborate effectively with designers and non-designers.
- Curiosity about emerging design tools and evolving creative techniques.
- Ability to develop an original and clearly articulated visual point of view.
- Proven ability to work with design, marketing, and business partners to turn project needs, audience insights, and constraints into design decisions.
- Ability to manage multiple projects and independently prioritize work according to objectives and business goals.
- Comfort working in a fast-moving, high-growth environment.
- Proactive, self-directed approach with the ability to work independently on a small team.
Privalumai
- Equity participation
- Unlimited paid time off
- Health insurance
- Vision insurance
- Dental insurance
- Paid parental leave for primary and secondary caregivers
- 401(k) matching