Independence Dental Services
Independence Dental Services
Independence Dental Services is a healthcare consulting and marketing company that partners with dentist owners through an alternative to the traditional dental support organization model. Its team offers optional back-office and growth services, including marketing, digital workflows, revenue cycle management, payroll, patient financing, PPO negotiations, lab pricing, training, and recruitment. Partnerships are tailored to each practice, with support designed to help owners build practice value while keeping control of their brand, staff, systems, and clinical and operational decisions. The company does not charge traditional management fees.

Remote Director of Marketing and Growth

Lead profitable new-patient growth for Independence Dental Services and its partner practices. Oversee marketing strategy, budgets, ROI, digital channels, and AI-enabled tools.

Aprašymas

  • Shape marketing strategies and growth campaigns for the corporate team and dental practices.
  • Manage annual and monthly budgets, reallocating spend to meet practice needs and improve returns.
  • Analyze market and competitor research to identify audiences and new-patient opportunities.
  • Track acquisition costs, lead conversion, appointments, collections, ROI, and gross-margin impact.
  • Work with Finance and Operations to validate results and translate findings into practical actions.
  • Oversee practice websites, SEO, paid search, Google Business Profiles, and social media to attract and convert patients.
  • Ensure agencies and vendors meet expectations for deliverables, spending, and results.
  • Advise practices on marketing performance and work with operations leaders to address call handling, scheduling, capacity, and follow-up barriers.
  • Present recommendations to leadership and train corporate and practice teams.
  • Help deliver trade shows, industry events, and corporate events.
  • Evaluate AI, automation, and emerging marketing tools, measuring their business value.
  • Collaborate with executives, partner dentists, and operations leaders.

Reikalavimai

  • At least 10 years of marketing experience.
  • A record of driving profitable, data-supported growth.
  • Strong grasp of marketing economics, including ROI, acquisition costs, and gross margin.
  • Practical experience with Google Ads, SEO, analytics platforms, and Google Workspace.
  • Experience applying AI tools to improve marketing efficiency and decision-making.
  • Ability to influence dentists, executives, and vendors without direct authority.
  • Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent experience.
  • Dental, healthcare, or multi-location services experience is preferred.
  • The role involves extended periods of computer work.

Privalumai

  • Remote work arrangement.
  • Up to 35% travel.
  • Full-time employment.

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