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Marketing Specialist, AI and Automation – Canada Remote
Support AI-driven content, marketing automation, SEO, and analytics for EverCommerce’s EMHware and GoodTherapy healthcare platforms. Help improve campaign performance and product adoption across Canada.
Aprašymas
- Use generative AI, content optimization tools, and automation assistants to create, deploy, and personalize marketing content
- Assess emerging AI capabilities and propose ways to improve marketing efficiency, performance, and experimentation
- Refine AI-generated content for search visibility, readability, accessibility, and brand alignment
- Create, manage, and improve HubSpot automation workflows, including email campaigns and lead nurturing
- Develop A/B testing processes for paid, owned, and automated marketing channels
- Coordinate with cross-functional partners to publish content across websites, social media, email, and CRM systems
- Develop and execute SEO initiatives covering keyword research, on-page improvements, and technical recommendations
- Apply AI-enabled SEO tools to uncover search trends, content gaps, and growth opportunities
- Track search results with Google Analytics, Search Console, and AI-assisted insights
- Create and update live dashboards for marketing KPIs, funnel health, and campaign results
- Convert complex performance data into practical recommendations for decision-makers
- Analyze experiments, attribution, and audience segments with AI-supported analytics
- Direct marketing activity toward the EMHware and GoodTherapy products
Reikalavimai
- 2–5 years of experience in digital marketing, automation, growth, analytics, or a related discipline
- Practical experience using AI and automation tools such as ChatGPT, Jasper, HubSpot AI, Zapier, content optimization software, or marketing automation platforms
- Strong working knowledge of Google Analytics, Search Console, keyword research tools, and performance reporting
- Experience creating workflows in HubSpot or a comparable CRM or marketing automation platform
- Strong analytical and problem-solving abilities, with an interest in data-led experimentation
- Ability to turn data, AI-generated insights, and automation results into clear, persuasive actions
- Excellent communication, teamwork, and project coordination skills
- Curious, adaptable, and growth-oriented approach to rapidly changing AI-enabled marketing environments
- Eligible to work without sponsorship
Privalumai
- Choice of in-office, remote, or hybrid work within the country of employment
- Comprehensive wellness support, including an annual wellness stipend
- Three weeks of vacation from the start of employment
- One paid volunteer day selected by the employee
- Two floating holidays for personal celebrations or observances
- Employee Stock Purchase Program
- RRSP with a 4% company contribution match