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„Kabam“ yra „Netmarble“ priklausanti žaidimų kūrėja, kurianti žaidimus, paremtus stipriu ryšiu su žaidimų ir geekų kultūra. Jos portfelyje yra žaidimų, sukurtų bendradarbiaujant su didžiaisiais pramogų prekių ženklais, tokiais kaip „Marvel“ ir „Disney“. Įmonė suburia į žaidimus orientuotas komandas ir toliau samdo talentingus darbuotojus, kad galėtų plėtoti savo projektus žaidimų sektoriuje.
Growth Marketing Manager, App Store Optimization (ASO)
Contract Growth Marketing Manager focused on app store optimization and organic growth for Kabam’s mobile games. Own storefront strategy, testing, and launch readiness across major gaming platforms.
Aprašymas
- Serve as the primary owner for ASO strategy and execution
- Drive organic growth for live-service games including Marvel Contest of Champions and Shop Titans
- Lead go-to-market planning for upcoming game launches
- Build the ASO roadmap, including 3–5 monthly A/B tests for each game
- Create semantic optimization strategies that respond to AI-driven platform changes
- Apply generative AI to metadata development, localization, and competitor-review sentiment analysis
- Manage end-to-end storefront execution across iOS, Google Play, Epic, and Steam
- Work with Creative Services on app icons, screenshots, and feature graphics
- Define ASO requirements, soft-launch testing plans, and post-launch optimization for new games
- Review store pages before submission and provide final approval at the PRM release gate
- Track app-store trends, competitor tactics, algorithm updates, and visibility rankings
- Advise on App Event Card best practices while supporting Product Marketing with copywriting, creative concepts, and project coordination
- Coordinate with PMM, PRM, Creative Services, and BD when required
- Maintain the Platform Event Card Mastersheet and monitor performance metrics
- Track ASO KPIs and deliver weekly, monthly, and quarterly performance summaries
- Perform keyword research and competitor analysis
- Work with Data Science on forecasting models and business-impact assessments
- Monitor post-install engagement and retention indicators
- Provide stakeholders with industry trends and insights into business impact
Reikalavimai
- At least two years of growth marketing and ASO experience in the mobile gaming industry
- Strong understanding of current app-store algorithms, including Apple’s NLP intent matching and Google’s AI-organized Guided Search
- Experience with AI-focused ASO tools such as AppTweak and LLMs to improve workflow efficiency
- Data-oriented approach with the ability to build growth models and forecast install impact
- Ability to manage high-volume storefront configurations across iOS, Google Play, Epic, and Steam
- Highly meticulous approach to tracking every change
Privalumai
- Work in a diverse and inclusive workforce
- Kabam is an equal employment opportunity employer
- Accommodations are available during the selection process upon request
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