McLaurin Law, PLLC — Техас штатының Хьюстон қаласында сақтандыру полисі иелері мен дене жарақатына байланысты талап қойып жүрген жеке тұлғалардың мүддесін қорғайтын заң фирмасы. Оның адвокаттары сақтандыру өтеміне, мүлікті сақтандыруға қатысты дауларға және дене жарақаты мәселелеріне маманданып, клиенттеріне талаптардың қабылданбауы, полиске қатысты күрделі мәселелер және жазатайым оқиғалардың салдарымен күресуге көмектеседі. Фирма осындай қиын істердің барлық кезеңінде терең құқықтық білімін белсенді қорғау жұмысымен ұштастырады.
Senior Marketing Manager - Houston Hybrid
Lead paid media, referrals, SEO, content, and AI-enabled marketing for a Houston plaintiff-side law firm. Own qualified-lead generation, attribution, reporting, vendor performance, and advertising compliance.
Сипаттама
- Refine McLaurin Law’s established marketing strategy
- Own monthly qualified-lead goals for each practice area and determine the channel mix required to meet them
- Evaluate, negotiate with, monitor, and discontinue underperforming lead-generation vendors
- Manage Google Ads, Google Local Services Ads, and Meta campaigns from setup through optimization
- Oversee targeting, budgets, creative, landing pages, call and form tracking, and weekly performance improvements
- Manage the website, Google Business Profile, directories, reviews, email, and social media channels
- Operate the review-request process for closed matters and respond to all reviews
- Coordinate the content and video calendar with attorneys
- Convert case insights into website pages, posts, and scripts for the firm’s AI video workflow
- Operate the referral partner program, including outreach, contact cadence, events, and source tracking
- Maintain marketing accounts and assets under the firm’s ownership, including the transition from the outgoing agency
- Oversee advertising compliance, attorney review, required State Bar of Texas advertising filings, and client consent for testimonials or case stories
- Lead the weekly marketing meeting with the owner and CMO, covering the agenda, tracker, action items, and follow-through
- Manage the marketing budget, weekly dashboard, and reporting for the owner and CMO
- Conduct structured quarterly marketing tests with defined hypotheses, budgets, success metrics, and decision dates
- Track attribution from the initial touchpoint through signed matter
Талаптар
- Must live in the Greater Houston, Texas area
- At least four years of practical marketing experience
- Experience in a law firm, professional-services organization, insurance, or another trust-based business is preferred
- Demonstrated experience personally managing paid lead generation or paid search
- Ability to explain cost per lead, cost per acquisition, and the rationale for discontinuing a channel
- Experience building or managing a referral or business-development program, with results to demonstrate
- Strong writing skills and the ability to translate an attorney’s explanation into accessible content
- Comfort using AI tools and interest in expanding their application
- Proficiency with CRM systems and spreadsheets
- Sound judgment regarding attorney advertising rules, client confidentiality, and claims that require substantiation
- Experience with Clio Grow, Google Ads, Google Business Profile, Airtable, Slack, and Microsoft 365 is a plus
- A resume is required to apply
- Selected candidates must submit a one-page explanation or a two- to four-minute video describing a lead-generation or growth problem they personally resolved
- Candidates who advance must complete a short working exercise based on an actual McLaurin Law marketing question
Артықшылықтар
- Performance bonus of up to an additional $20,000 tied to achievement of defined metrics
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Hybrid remote work arrangement
- Work samples or a brief portfolio are welcome