PMI
PMI
PMI деген атпен белгілі Project Management Institute — жобалар мен бағдарламаларды басқару саласындағы білім беру мен кәсіби дамуға бағытталған жаһандық коммерциялық емес кәсіби қауымдастық. Ол PMBOK Guide сияқты салалық стандарттар мен нұсқаулықтарды әзірлейді және PMP, CAPM, PMI-ACP әрі PMI-CPMAI секілді сертификаттар ұсынады. Сонымен қатар PMI жоба мамандарына арналған оқыту бағдарламаларын, іс-шараларды, зерттеулерді, ой көшбасшылығын, PMI Infinity сияқты цифрлық құралдарды, кәсіпорындарға арналған шешімдерді және мүшелік қызметтерді ұсынады.

Senior Market Research and Consumer Insights Business Partner

Lead market research that turns consumer behavior and market trends into strategic growth decisions at PMI. Guide advanced studies, advise executives, and help drive innovation through actionable insights.

Сипаттама

  • Frame business questions with stakeholders and turn them into research objectives that support decisions.
  • Plan and conduct advanced studies across segmentation, conjoint analysis, pricing, brand equity, and customer satisfaction.
  • Create research frameworks and methods that support strategic priorities.
  • Manage external research agencies and vendors.
  • Combine primary research, secondary data, and market trends into clear insights.
  • Turn complex findings into recommendations for product development, marketing, and business growth.
  • Counsel senior leaders on consumer trends, market opportunities, and competitive positioning.
  • Spot emerging trends, competitive changes, and new market opportunities.
  • Apply analytics tools, automation, and generative AI to speed insight development and communication.
  • Track market conditions, competitors, and industry developments.
  • Partner with marketing, product, sales, community, strategy, and growth teams.
  • Facilitate workshops and brainstorming sessions that bring insights into product development and campaigns.
  • Encourage data-informed decisions across the organization.
  • Build working relationships with executives, product managers, external partners, and other stakeholders.
  • Share research findings and strategic recommendations with senior leaders.
  • Coordinate high-impact research initiatives and strategic consulting.
  • Serve as the lead insights partner for assigned functions and refer enterprise-wide issues to the Director.
  • Coach and support junior researchers and analysts.

Талаптар

  • Bachelor’s degree in market research, business, marketing, psychology, statistics, economics, or a related discipline.
  • At least 10 years of experience in market research, consumer insights, or strategic consulting.
  • Demonstrated success leading complex research projects and producing insights that improve business outcomes.
  • Experience partnering with senior leaders and overseeing high-stakes projects.
  • Expertise in qualitative and quantitative research methods and advanced analytical approaches.
  • Advanced skills in defining research objectives, planning methods, and ensuring reliable data.
  • Advanced experience presenting market research analysis to executive audiences.
  • Advanced experience with discrete choice, MaxDiff, regression, factor, and cluster analysis.
  • Strong strategic, analytical, project management, communication, and presentation abilities.
  • Proficiency in statistical analysis and modeling.
  • Expertise with SPSS, R, or Python.
  • Ability to align and influence stakeholders with clear storytelling and evidence-based recommendations.
  • Ability to manage several projects and deadlines at once.
  • In-depth understanding of data collection and measurement methods.
  • Experience designing complex quantitative surveys and qualitative discussion guides.
  • Fluent English, PMI’s business language.
  • Proven ability to mentor and develop junior colleagues.
  • Availability to travel 10–20%.
  • A master’s degree, MBA, or relevant advanced degree is strongly preferred.
  • International experience and cultural sensitivity are highly desirable.
  • Experience in a highly matrixed global organization is beneficial.

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