Ad Creative Strategist (Freelance)
Paintgun.ioDevelop data-led social advertising concepts for Paintgun and use performance insights to refine them. Collaborate with creators, copywriters, designers, and media buyers.
Open
TGS is an energy data and services company formed through the merger of PGS and TGS. It supplies seismic and well data that helps organizations across the energy value chain evaluate opportunities, build strategic partnerships, and make informed decisions.
Alongside its geoscience expertise, TGS develops carbon storage and monitoring solutions, supports wind and solar energy operations, and delivers digital and imaging services using analytics and artificial intelligence. Its work brings together energy-sector knowledge, data, and technology to support exploration, production, and the broader transition toward more sustainable energy systems.
TGS Digital Analytics Specialist, India (Remote)
Implement GA4, Google Tag Manager, event tracking, and data pipelines for Avatria’s digital commerce customers. Build scalable measurement solutions for web and mobile.
Description
- Create and deliver modern digital measurement and data solutions for customers
- Set up and manage analytics platforms, event tracking frameworks, customer data platforms, and data pipelines
- Support marketing measurement and advanced analytics initiatives
- Partner with marketing teams, engineers, and data stakeholders
- Maintain reliable, scalable, accurate data collection across web and mobile
- Build robust analytics solutions and document their implementation
- Turn business and marketing needs into scalable tracking and measurement architectures
- Explain technical measurement concepts to technical teams and marketing stakeholders
- Work collaboratively to resolve complex tracking and technical issues
Requirements
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience designing and implementing data layers and event tracking frameworks
- Excellent spoken and written English communication skills
- Experience connecting analytics and marketing data to data warehouses and business intelligence tools is a plus
- Experience building analytics data pipelines and transformations with dbt or similar tools is a plus
- Familiarity with identity stitching and user identity frameworks across web, mobile, and backend systems is a plus
- Digital commerce experience, including tracking shopping carts, checkout flows, and conversion funnels, is a plus
- Experience with cloud platforms such as Google Cloud Platform or AWS is a plus
- Experience with mobile measurement platforms such as AppsFlyer, Adjust, Branch, Kochava, or Singular is a plus
- Based in India
- Able to work as a freelancer or contractor
- Fluent in English and comfortable working in an English-speaking environment
Benefits
- Freelance or contract work arrangement
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