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Hearst Health
Hearst Health
1,001 – 5,000 Employees
HealthcareHealthcare InsuranceSaaS
Hearst Health is the healthcare technology division of Hearst Communications, focused on supporting critical moments across a person’s health journey. Through businesses including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda, it provides evidence-based clinical guidance, decision-support tools, and healthcare workforce management solutions. Its products are designed to help organizations deliver more informed, efficient care at scale.
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Social Media and Video Producer

Produce platform-native social and video content for Hearst Magazines’ Town & Country, supporting audience growth across luxury lifestyle topics including culture, fashion, travel, and design.

USUnited StatesNYNew York
$71,400 / year
HybridFull-timeMiddleSeniorEnglish RequiredSocial Media Manager

Description

  • Manage Town & Country’s daily social strategy and content calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms.
  • Develop strategies to grow audience, engagement, traffic, and brand affinity.
  • Concept, film, edit, and publish original social-first content, with a focus on short-form video.
  • Create photo and video coverage at editorial shoots, events, premieres, fashion shows, and other brand moments.
  • Work with editors, photographers, talent, and cross-functional teams to shape social storytelling for each platform.
  • Review social performance, audience feedback, and cultural trends to guide editorial decisions.
  • Partner with editorial and branded content teams on social-first projects and paid partnerships.
  • Write articles for the site and deliver timely social coverage of news, cultural moments, and live events.

Requirements

  • At least 6 years of post-graduate social media experience, preferably in consumer editorial, media, lifestyle, or luxury brands.
  • Strong copywriting ability.
  • Experience developing, filming, editing, and publishing short-form social video.
  • Sound editorial judgment and familiarity with Town & Country’s refined voice and audience.
  • Familiarity with Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics.
  • Excellent communication, organization, and collaboration skills.
  • Able to handle competing priorities and meet deadlines in a fast-paced setting.
  • Available to work nights and weekends when needed.
  • Based in New York, NY and able to meet the role’s in-office requirements.

Benefits

  • Access to training programs, immersive workshops, and industry events.
  • Hybrid work flexibility.
  • Employee Resource Groups.
  • Medical, dental, and vision insurance starting on the first day.
  • 401(k) plan with a generous company match.

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