accessiBe
accessiBe
accessiBe develops AI-powered web accessibility solutions for businesses. Its platform supports accessibility auditing, monitoring, and management, helping organizations work toward compliance with the Americans with Disabilities Act and Web Content Accessibility Guidelines while improving online experiences for people with disabilities. The company operates at the intersection of artificial intelligence, compliance, and web accessibility.

B2B Social Media Specialist

Support Canon’s digital imaging business with social content for B2B and consumer audiences. Help grow social channels, support product launches, track performance, and promote professional photographers.

Description

  • Help develop paid social ads and organic content across major platforms
  • Assist with managing social channels focused on business audiences
  • Feature advanced production workflows and commercial imaging solutions
  • Develop and deliver content inspired by trends, industry insights, and cultural moments
  • Help shape data-led growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads
  • Support product launches with social teasers, announcements, and educational content
  • Promote Canon’s Explorer of Light program and professional photographers
  • Work with the wider B2B marketing team on social funnels and conversion tactics
  • Monitor engagement, lead attribution, and channel growth, then adjust strategies based on analytics

Requirements

  • Bachelor’s degree in a related field or equivalent experience
  • Three to five years of related experience
  • At least three years of professional social media experience
  • B2B marketing or commercial technology brand exposure is preferred
  • Familiarity with common concepts, practices, and procedures, including HTML, Java, Photoshop, Mac, Unix, and Windows platforms
  • Strong knowledge of social media, including algorithms and best practices for LinkedIn and Meta
  • B2B industry experience is a significant plus
  • Ability to select strong visual assets and work within Canon’s aesthetic standards
  • Experience using social analytics tools to monitor engagement, lead attribution, and growth
  • Excellent writing skills, with the ability to shift between playful, current, professional, and technical tones
  • Must be legally authorized to work in the United States
  • Must live in the United States when hired
  • Visa sponsorship is not available

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) savings plan
  • Discretionary profit sharing
  • Discretionary success sharing
  • Educational assistance
  • Recognition programs
  • Vacation
  • Employee referral bonus
  • Employee discounts
  • “Dress for Your Day” attire program
  • Volunteer opportunities to support the local community
  • Canon welcome kit and official merchandise
  • Hybrid schedule with the option to work from home part of the week

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