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Legends
Legends
1,001 – 5,000 Employees
Skilled Worker Visa SponsorConsultingLogisticsMarketing
Legends is a sports and entertainment company that helps clients design and deliver high-quality experiences across planning, sales, partnerships, hospitality, and merchandise. Its work combines consulting, marketing, and operational expertise for venues, brands, and other organizations in the sector. Legends also collaborates with partners such as ASM Global on initiatives including retail and stadium consulting, supporting tailored solutions across the sports and entertainment landscape.
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Senior SEO Specialist

Lead SEO growth across Legends’ sports and gaming markets, using data, AI and automation to scale performance. Own complex initiatives and help shape the team’s long-term strategy.

MTMaltaRemoteFull-timeSeniorEnglish RequiredSEO Marketing

Description

  • Lead SEO performance across key markets and complex initiatives.
  • Build long-term SEO roadmaps and identify growth opportunities tied to business goals.
  • Turn complex data and competitor insights into strategic actions.
  • Spot patterns, anticipate challenges and shape SEO priorities across markets and teams.
  • Increase the use of AI and automation in SEO workflows.
  • Design, test and implement scalable automation, including improvements to SEO quality assurance.
  • Analyze portfolio-wide changes and recommend strategic responses.
  • Work across teams to deliver measurable improvements.
  • Improve existing processes through ongoing evaluation and change.
  • Share expertise and help the SEO team adopt more efficient, scalable practices.
  • Report to the Head of SEO.

Requirements

  • Deep SEO expertise, especially in on-page optimization.
  • Strong technical SEO knowledge.
  • Experience building strategies that deliver measurable improvements across large, complex websites.
  • Advanced analytical skills and experience working with complex datasets.
  • Ability to spot trends and turn insights into strategic recommendations.
  • Experience finding opportunities for AI and automation, testing solutions and improving workflows.
  • Track record of independently leading complex SEO initiatives.
  • Ability to rank opportunities by impact and effort.
  • Ability to deliver measurable results while managing cross-functional dependencies.
  • Strong communication and stakeholder management skills.
  • Ability to explain complex analysis clearly, question assumptions and influence decisions with evidence-based recommendations.
  • Strategic judgment, independence and adaptability when solving ambiguous problems.
  • Willingness to lead improvements beyond immediate responsibilities.

Benefits

  • Development opportunities at every career level.
  • Flexible working arrangements tailored to support work-life balance.
  • Annual discretionary bonus.
  • Paid annual leave.
  • Office closure between Christmas and New Year, providing festive-season time off without using annual leave.
  • Global Legends events.
  • Reasonable adjustments and application support during the hiring process.

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