Forbes Advisor is a consumer finance and product advice platform operated by Forbes Media. Its editorial team creates news, reviews, comparisons, guides, rankings and calculators covering credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency. The platform helps consumers evaluate financial products and make informed decisions through independent analysis and practical, how-to content, supported by advertising, sponsored placements and affiliate partnerships.
Senior Paid Search Strategist - UK Remote at Forbes Advisor
Lead paid search strategy and growth across Forbes Advisor’s consumer financial-services categories. Own testing, forecasting, optimization, and commercial performance across Google and Microsoft Ads.
Description
- Lead the strategy, growth planning, and commercial results for priority paid search categories
- Create near- and long-term growth strategies that support business objectives
- Develop category roadmaps balancing immediate gains with sustainable capability building
- Select and champion initiatives with the greatest potential impact
- Advise on owned categories while monitoring market trends, opportunities, and risks
- Manage category results across revenue, profitability, volume, efficiency, and growth goals
- Create forecasting models and plans for category expansion
- Interpret performance trends, diagnose variances, and share actionable recommendations
- Lead business reviews and detailed account audits
- Find optimization opportunities across campaigns, audiences, funnels, landing pages, and partner ecosystems
- Establish testing frameworks to support strategic category growth
- Expand PPC methods, automation, audience development, and emerging platform capabilities
- Lead experiments from initial concept through rollout and performance assessment
- Collaborate with publishers and platform representatives on beta initiatives and product developments
- Develop cross-functional partnerships across Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership
- Build stakeholder support for initiatives through evidence, analysis, and business cases
- Uncover partnership, market expansion, and monetization opportunities
- Present category results, growth plans, recommendations, and insights to senior stakeholders
- Act as a strategic consultant and thought leader across Performance Marketing
Requirements
- At least 8 years of experience in paid search or SEM
- Extensive hands-on experience with Google Ads and Microsoft Ads
- A record of managing and expanding large-scale PPC programs
- Demonstrated success delivering long-term growth strategies with measurable business results
- Advanced knowledge of Google Ads, Microsoft Ads, automation, smart bidding, and audience targeting
- Experience overseeing substantial budgets while increasing revenue and profitability
- Strong capabilities in forecasting, planning, and performance analysis
- In-depth familiarity with web analytics platforms, including Google Analytics and internal reporting systems
- Experience with competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or comparable platforms
- Ability to influence cross-functional partners and lead organizational change
- Experience presenting business cases, strategic guidance, and performance analysis to senior stakeholders
- Advanced Excel and data analysis capabilities
- Bachelor’s degree required
Benefits
- Equal employment opportunity and protection against discrimination and harassment
- Established company benefits are available; specific benefits are not listed