Schaeffler is a global automotive and industrial supplier founded in 1946, known for high-precision components and systems used in mobility and manufacturing. Its work combines engineering, product development, and advanced manufacturing to support automotive, aerospace, and industrial applications, with a focus on innovative and sustainable technologies.
Senior Marketing Manager, Vehicle Solutions – Schaeffler | Cuautitlán Izcalli
Lead regional B2B marketing, communications, and brand programs for Schaeffler’s vehicle solutions portfolio. Coordinate sales, product, and global marketing teams across the Americas.
Description
- Create integrated communications plans for VLS products, brands, and service solutions aligned with business and product strategies.
- Direct product launches, marketing and sales campaigns, promotional programs, and advertising while evaluating results against objectives.
- Bridge marketing and sales teams and oversee collaborative initiatives with distribution partners.
- Establish the tools, training, guidelines, and other resources needed for marketing and product management.
- Coordinate regional assignments and projects sponsored by Global Marketing.
- Partner with Sales, Technical Services, Product Management, Digital, Regional Marketing, and Global Marketing teams.
- Work with internal and external stakeholders to reinforce Schaeffler’s brand identity.
- Evaluate competitors, market conditions, industry developments, and consumer trends.
- Develop strategic sponsorships and opportunities to promote the brand.
- Maintain compliance with applicable laws, corporate policies, guidelines, and standards.
- Keep internal stakeholders informed about marketing priorities and objectives.
- Roll out global VLS Marketing and Communications strategies, campaigns, and brand programs throughout the Americas.
- Share regional insights, proven practices, and growth opportunities with global VLS Marketing and Communications leadership.
- Apply Schaeffler brand standards, messaging frameworks, and communication guidelines consistently.
- Set, track, and communicate regional marketing KPIs covering campaign performance, customer engagement, and business impact.
- Supply customer, competitor, and market intelligence to support regional and global marketing decisions.
- Lead internal and external communications across the region.
Requirements
- Degree in business administration or marketing management preferred.
- 10–15 years of experience in a B2B industry.
- Background planning and delivering communications, marketing projects, and events.
- Strong organizational abilities with a clear focus on achieving targets.
- Excellent spoken and written English communication skills.
Benefits
- Professional development opportunities.
- Strong opportunities for career development.
- Equal opportunity and affirmative action employer.