Comexposium is a global events organiser and community operator serving B2B and marketing audiences. Its portfolio includes more than 400 professional and consumer events across eight industry sectors, bringing together approximately 48,000 exhibitors and 4 million visitors. A worldwide team of around 1,200 employees creates, manages and promotes trade shows, public exhibitions and industry communities throughout the year, helping exhibitors, visitors and business partners connect within their markets.
Senior Marketing and Content Manager – Vinexposium | Comexposium
Lead marketing strategy, content, campaigns, and team coordination for Vinexposium’s wine and spirits events. This hybrid, full-time role is based in Courbevoie or Bordeaux.
Description
- Drive the marketing and editorial strategy for the assigned event portfolio in line with business priorities
- Strengthen event appeal, audience acquisition and engagement, and Vinexposium brand visibility
- Convert marketing strategy into campaigns for visitors and exhibitors
- Manage campaigns and channels including email, SMS, CRM, paid media, social media, influencer marketing, and websites
- Coordinate delivery with internal project managers, agencies, and external partners
- Monitor KPIs and improve campaign effectiveness
- Set editorial direction and event themes using market intelligence, trends, and community needs
- Oversee event Academy programming, including conferences, masterclasses, roundtables, talks, and podcasts
- Source speakers, experts, and partners while maintaining content quality and consistency
- Lead strategic projects such as the V d’Or awards and the Le OFF guide
- Manage and develop the Marketing & Content team, including priorities and capability building
- Coordinate marketing and communications expertise across Vinexposium and Comexposium’s cross-functional teams
- Control the portfolio budget and report regularly to the Marketing & Communications Director
Requirements
- Bachelor’s or master’s degree, or equivalent, in marketing, communications, business, or a related discipline
- Five to seven years of marketing or communications experience, preferably in B2B, international, or events settings
- Background in team leadership and multi-stakeholder project coordination
- Knowledge of the wine and spirits sector and its challenges is advantageous
- Strong practical knowledge of B2B and digital marketing, including email and CRM, paid media, social media, SEO, and web initiatives
- Solid grasp of content strategy, editorial planning, and brand positioning
- Ability to create marketing and editorial assets suited to varied audiences and channels
- Performance-focused approach with the ability to monitor KPIs, interpret results, and optimize activity
- Strong project management, prioritization, and cross-functional coordination abilities
- Ability to guide and support a team across multiple concurrent projects
- Rigorous, organized, creative, proactive, and personable working style
- Fluent written and spoken French and English
- Proficiency with CRM and marketing automation platforms
- Proficiency with analytics, performance measurement, and reporting tools
- Comfort using collaboration and project management software
Benefits
- Permanent employment contract
- Executive status with a forfait-jours working-time arrangement
- Hybrid working arrangement
- Opportunities for professional development and team capability building