Energy Power Systems Australia (EPSA) supplies Cat® power systems and energy equipment across Australia, Papua New Guinea and the Solomon Islands. Its portfolio includes new and used diesel and gas engines, standby and prime generators, packaged power modules, portable and hybrid battery energy storage systems, and rental equipment such as generators, compressors and temperature-control units. EPSA supports customers from project delivery and installation through servicing, maintenance, parts, warranty support and equipment rental, working with industries including mining, marine, oil and gas, data centres, agriculture, utilities and renewable energy.
Senior Marketing and Communications Lead - Energy Power Systems Australia (Hybrid)
Lead integrated marketing, brand and communications initiatives for Energy Power Systems Australia, supporting commercial growth across its Caterpillar-powered energy solutions business.
Description
- Create and execute integrated marketing campaigns that support customer needs, commercial goals and business growth
- Direct corporate, internal and external communications for varied audiences across multiple channels
- Advise business leaders and key stakeholders on marketing and communications matters
- Maintain consistent EPSA and Caterpillar brand use across customer and employee interactions
- Manage agency, supplier and partner relationships to deliver strong marketing outputs
- Track campaign results, prepare reports, manage budgets and drive ongoing improvements
- Turn complex business priorities into clear, engaging content with commercial relevance
- Help plan and deliver the annual marketing program across several business units
- Collaborate with Sales, Product Support, Rental Solutions, Operations and Customer Experience teams
- Strengthen customer engagement and commercial outcomes throughout Australia
Requirements
- A tertiary qualification in marketing, communications, business or a related field, or equivalent professional experience
- Proven marketing, communications, brand or integrated campaign experience in a B2B setting
- Substantial experience delivering integrated campaigns and communications programs
- Strong stakeholder management, influencing and relationship-building capability
- Ability to manage competing priorities, projects and campaign budgets at the same time
- Excellent written, spoken and presentation communication skills
- Full Australian working rights
- Experience in industrial, energy, engineering, equipment, technology or other complex B2B industries is advantageous
- Experience managing agency relationships and external suppliers is advantageous
- Understanding of digital marketing, campaign analytics and performance reporting is advantageous
- Professional development or industry qualifications in marketing, communications, digital marketing or brand management are advantageous
Benefits
- Structured onboarding and professional development through Cat® University
- Paid birthday leave and volunteer leave
- Team recognition and long-service awards
- Incentives through the employee referral program
- Retail and health insurance discounts
- Novated leasing options
- Paid parental leave
- Learning and development opportunities
- Hybrid work arrangement