Omnicom is a global marketing and corporate communications group serving brands and organizations across a range of industries. Its agency networks bring together expertise in advertising, media planning and buying, digital marketing, public relations, and integrated communications. Omnicom’s teams develop creative, strategic, and media programs designed to strengthen brands, connect with audiences, and support customer engagement. Job opportunities may span the marketing and media disciplines represented across its network.
Senior Healthcare Copywriter - Omnicom, New York Hybrid
Create payer and market access communications for Omnicom Health Market Access by turning clinical, economic, and reimbursement evidence into clear healthcare messaging. Develop value propositions, campaigns, and MLR-ready materials for sophisticated healthcare audiences.
Description
- Write strategically strong copy for payer, market access, and healthcare communications
- Convert complex clinical, economic, HEOR/RWE, and market access information into clear messaging for specific audiences
- Produce value propositions, payer presentations, sales materials, leave-behinds, digital content, campaign concepts, reimbursement materials, and related communications
- Help shape messaging frameworks, headlines, key concepts, data-led narratives, and supporting copy
- Review clinical studies, published literature, market research, and other sources to create accurate, persuasive content
- Work with Art Directors to develop and deliver integrated creative concepts
- Coordinate with Strategy, Account, Editorial, Project Management, and other agency teams
- Present work internally and to clients, explaining the creative rationale and strategic thinking
- Write and refine manuscripts through review, including reference checks, annotation, and MLR submission preparation
- Protect scientific and factual accuracy while preserving the creative concept and brand strategy
- Balance multiple projects and priorities across assigned brands while meeting quality standards and deadlines
- Use input from senior creatives, clients, and cross-functional partners to improve the work
Requirements
- Professional writing experience in healthcare, pharmaceuticals, medical communications, market access, HEOR, value communications, or a related discipline
- Experience creating communications for payer, market access, managed care, HEOR, value communications, or other sophisticated healthcare audiences is strongly preferred
- Ability to understand and explain complex scientific, clinical, economic, and data-driven information
- Excellent writing, storytelling, and messaging skills, with flexibility across audiences and formats
- Healthcare or pharmaceutical agency experience is preferred, though relevant market access or scientific communications experience is also considered
- Willingness to collaborate with Art Directors and multidisciplinary creative teams
- Familiarity with pharmaceutical regulatory and MLR workflows, including referencing and annotation, is preferred
- Comfort with feedback, cross-functional collaboration, and participation in client discussions
- Ability to manage concurrent projects, deadlines, and stakeholders
- Strong attention to detail, curiosity, and commitment to developing creative and strategic writing skills
Benefits
- Hybrid work arrangement
- At least three days per week working from the office
- Equal employment opportunity