Legends is a sports and entertainment company that helps clients design and deliver high-quality experiences across planning, sales, partnerships, hospitality, and merchandise. Its work combines consulting, marketing, and operational expertise for venues, brands, and other organizations in the sector. Legends also collaborates with partners such as ASM Global on initiatives including retail and stadium consulting, supporting tailored solutions across the sports and entertainment landscape.
Senior Data Analyst, Sports Analytics
Lead forecasting, dashboard development and experimentation for Legends’ sports business. Use advanced analytics to shape commercial, product and marketing decisions.
Description
- Lead analytical projects that inform commercial, product and marketing decisions across the Sports portfolio
- Develop forecasting models using financial plans, historical results, seasonal patterns and sporting events
- Redesign and improve the Tableau dashboard suite
- Identify reporting gaps and improve data quality and access
- Work with Data Engineering to strengthen data pipelines
- Use statistical and behavioural analysis and experimentation to support revenue, conversion and long-term growth
- Mentor colleagues and surface new analytical opportunities
- Collaborate with Product, Commercial, Marketing and SEO teams
- Report to the Head of Data and Insights
Requirements
- Advanced SQL expertise
- Proficiency in Python (preferred) or R, Tableau and statistical analysis
- Demonstrated ability to deliver analytical projects independently, from scoping through implementation
- Strong stakeholder management
- Ability to turn business challenges into analytical solutions
- Ability to explain technical concepts to non-technical audiences
- Commercial perspective and experience using data to influence business strategy and decisions
- Experience mentoring or supporting colleagues
- Experience in sports betting, iGaming or another digital business, ideally with substantial web analytics exposure
Benefits
- Flexible arrangements tailored to support work-life balance
- Annual discretionary bonus
- Paid annual leave
- Office closure between Christmas and New Year, without deducting annual leave
- Access to global Legends events
- Development opportunities at every level