YouGov is a global data, market research, and analytics company that helps businesses, media organizations, and governments understand public opinion and consumer behavior. Its online panel and research platform support real-time surveys, political polling, brand tracking, syndicated products such as BrandIndex, AI-enhanced qualitative research, and analytical reporting. Teams at YouGov combine respondent data, research technology, and analytics to produce market intelligence for marketing, product, and policy decisions.
Senior Business Development Consultant – Category Management at YouGov
Advise FMCG clients on category vision and management while leading consumer-insight projects at YouGov Shopper. Develop growth strategies and support business development through data-led consulting.
Description
- Manage and advise leading FMCG clients on Category Management and Category Vision initiatives independently
- Win consulting engagements and selected client accounts
- Direct Category Vision projects across multiple internal teams
- Create and deliver insight-led strategies, Category Visions, and Category Growth Strategies
- Expand the Category Management product portfolio
- Facilitate workshops and present findings to clients and conference audiences
- Evaluate data and consumer insights to produce clear recommendations
- Oversee relationships with prospective, selected, and existing FMCG clients across the YouGov Shopper portfolio
- Provide strategic project support to existing clients
Requirements
- Hold a degree in business, economics, or social sciences, preferably specializing in marketing or market research
- Bring several years of professional experience, ideally in Category Management or alternatively in market research, marketing and sales, or consulting
- Consumer panel data and qualitative or quantitative ad hoc research experience is preferred
- Build and maintain effective internal and external professional networks
- Manage projects by creating and monitoring delivery roadmaps
- Lead cross-functional internal teams
- Design and facilitate client or internal workshops
- Understand creative problem-solving approaches such as the Disney Method
- Turn sales opportunities into completed client engagements
- Present effectively to large audiences
- Category Management certification and initial Category Vision project experience are advantageous
- Demonstrate strong analytical capability
- Communicate fluently in English
Benefits
- Comprehensive benefits designed to support physical, financial, and emotional wellbeing
- An inclusive workplace that values belonging and individual identity
- Equal-opportunity employment