Founded in 2008, YKONE is a global influencer marketing and creative agency serving luxury, fashion, beauty, lifestyle and travel brands. Its work spans strategy, creative development, production, events, talent management and branded content, with in-house production capabilities and offices worldwide.
YKONE also develops Campaygn, a proprietary SaaS platform that uses AI and data to identify influencers, forecast campaign ROI, manage activations and report performance. The company combines agency expertise, technology and culturally grounded local insight to deliver large-scale international campaigns for major brands.
Senior Account Lead, Influencer Marketing & Brand Strategy – Munich Hybrid
Senior Account Lead at YKONE, guiding strategy and international Beauty, Fashion, Lifestyle, and Tech accounts for a global influencer marketing agency. The role oversees teams, pitches, budgets, client growth, and strategic development.
Description
- Own several priority international clients across the Beauty, Fashion, Lifestyle, and Tech sectors
- Serve as the senior strategic contact for key accounts
- Create annual strategies and major campaign concepts with Strategy and broader cross-functional teams
- Align creative output with clients’ business and marketing goals
- Spot emerging topics, services, budgets, and defined commercial opportunities
- Grow and strengthen established client partnerships through strategic account development
- Direct major pitches and high-level strategic presentations
- Build persuasive narratives alongside subject-matter specialists
- Lead, mentor, and develop the account team
- Bring together specialists across Strategy, Creative, Events, Social, Paid, and Scaled Campaigns
- Oversee budgets and resources, including forecasting, profitability, and growth
- Own the standard of strategic thinking, creative output, and delivery
- Contribute to the evolution of YKONE’s services, teams, and working practices
Requirements
- Bring at least five years of relevant full-time experience within an agency or brand environment
- Have deep expertise in influencer marketing, including creators, talent management agencies, and their operating models
- Know how to build annual strategies and convert business and marketing goals into influencer strategies
- Communicate and defend recommendations confidently with senior stakeholders
- Have managed major clients and, ideally, seven-figure budgets
- Have experience leading and developing teams or colleagues
- Set clear expectations, offer constructive challenge, and delegate accountability effectively
- Integrate varied viewpoints into clear, compelling strategic narratives
- Understand TikTok, Instagram, and YouTube at a marketer’s level
- Know relevant formats, platform mechanics, the creator ecosystem, and industry benchmarks
Benefits
- Work with prominent international brands on high-impact accounts and budgets
- Enjoy autonomy in account decisions and collaborate directly with executive leadership
- Work internationally with YKONE teams in Paris, Milan, London, and other locations
- Join a Munich office-first setup with home-office flexibility and remote work where compatible with your circumstances
- Receive 28 vacation days
- Use a company MacBook
- Use a company iPhone
- Access an Egym/Wellpass membership