Helium 10 is a SaaS company serving e-commerce sellers on Amazon and Walmart. Its platform brings together more than 30 tools for product research, keyword discovery, listing optimization, advertising, inventory management, automation, and business analytics. By combining these capabilities in one system, Helium 10 helps both new and established sellers evaluate opportunities, manage day-to-day marketplace operations, and make more informed decisions about growth and profitability.
Remote Director of Content and Product Marketing at Helium 10
Lead content and product marketing for Helium 10’s commerce software platform. Shape positioning, go-to-market strategy, SEO, and content for Amazon, Walmart, TikTok, and direct-to-consumer sellers.
Description
- Establish and manage positioning and messaging frameworks across products, audiences, and market segments
- Create product positioning materials, value propositions, and buyer personas
- Inform product roadmap decisions with market research, customer evidence, competitive intelligence, quantitative analysis, and feedback
- Direct integrated go-to-market plans for launches, feature releases, and category expansion
- Own web, blog, and social content strategy for Amazon, Walmart, TikTok, and direct-to-consumer seller audiences
- Manage SEO, AEO, and GEO roadmaps, including topics, formats, and distribution
- Define editorial standards and brand voice while producing thought leadership, launch materials, and long-form content
- Set performance metrics and report on product marketing, go-to-market, and strategic initiatives using Amplitude, Tableau, and SQL
- Partner with growth and brand marketing on multichannel campaigns and improve campaign performance
- Research markets and evaluate customer needs, competitor positioning, and industry trends
- Hire, mentor, and expand Product Marketing and Content Marketing teams
- Report to the VP of Product Growth Strategy and Operations while managing a five-person team
Requirements
- At least 10 years of product and content marketing experience, including leadership in a SaaS or technology company
- Demonstrated success owning product positioning, messaging, and scalable go-to-market strategy
- Strong knowledge of product-led growth, content marketing, and marketplace ecosystems; Amazon experience is strongly preferred
- Experience developing or scaling a content engine, with hands-on SEO expertise and working knowledge of AEO and GEO
- Excellent writing, editorial, and storytelling abilities, with comfort working strategically and hands-on
- Ability to influence senior stakeholders and align product, marketing, and customer success teams
- Strategic judgment combined with strong operational execution and analytical discipline
- Experience managing teams and establishing repeatable processes in fast-moving environments
Benefits
- Flexible paid time off
- Paid holidays and floating holidays
- Medical, dental, vision, FSA, HSA with employer contribution, life insurance, and pet insurance
- 401(k) with employer match
- Up to two paid volunteer days annually with a 501(c) organization
- Paid parental leave
- Company-subsidized Wellhub and Peloton memberships
- Access to fertility and family-building information through Carrot
- Additional annual bonus opportunity through one of Pacvue’s incentive plans