Helium 10 एक SaaS कंपनी है, जो Amazon और Walmart पर बिक्री करने वाले ई-कॉमर्स विक्रेताओं को सेवाएँ प्रदान करती है। इसका प्लेटफ़ॉर्म उत्पाद अनुसंधान, कीवर्ड खोज, लिस्टिंग अनुकूलन, विज्ञापन, इन्वेंट्री प्रबंधन, स्वचालन और व्यावसायिक विश्लेषण के लिए 30 से अधिक टूल को एक साथ लाता है। इन क्षमताओं को एक ही सिस्टम में समाहित करके, Helium 10 नए और स्थापित दोनों विक्रेताओं को अवसरों का मूल्यांकन करने, रोज़मर्रा के मार्केटप्लेस संचालन का प्रबंधन करने और वृद्धि तथा लाभप्रदता से जुड़े अधिक सूचित निर्णय लेने में सहायता करता है।
Remote Director of Content and Product Marketing at Helium 10
Lead content and product marketing for Helium 10’s commerce software platform. Shape positioning, go-to-market strategy, SEO, and content for Amazon, Walmart, TikTok, and direct-to-consumer sellers.
विवरण
- Establish and manage positioning and messaging frameworks across products, audiences, and market segments
- Create product positioning materials, value propositions, and buyer personas
- Inform product roadmap decisions with market research, customer evidence, competitive intelligence, quantitative analysis, and feedback
- Direct integrated go-to-market plans for launches, feature releases, and category expansion
- Own web, blog, and social content strategy for Amazon, Walmart, TikTok, and direct-to-consumer seller audiences
- Manage SEO, AEO, and GEO roadmaps, including topics, formats, and distribution
- Define editorial standards and brand voice while producing thought leadership, launch materials, and long-form content
- Set performance metrics and report on product marketing, go-to-market, and strategic initiatives using Amplitude, Tableau, and SQL
- Partner with growth and brand marketing on multichannel campaigns and improve campaign performance
- Research markets and evaluate customer needs, competitor positioning, and industry trends
- Hire, mentor, and expand Product Marketing and Content Marketing teams
- Report to the VP of Product Growth Strategy and Operations while managing a five-person team
आवश्यकताएँ
- At least 10 years of product and content marketing experience, including leadership in a SaaS or technology company
- Demonstrated success owning product positioning, messaging, and scalable go-to-market strategy
- Strong knowledge of product-led growth, content marketing, and marketplace ecosystems; Amazon experience is strongly preferred
- Experience developing or scaling a content engine, with hands-on SEO expertise and working knowledge of AEO and GEO
- Excellent writing, editorial, and storytelling abilities, with comfort working strategically and hands-on
- Ability to influence senior stakeholders and align product, marketing, and customer success teams
- Strategic judgment combined with strong operational execution and analytical discipline
- Experience managing teams and establishing repeatable processes in fast-moving environments
लाभ
- Flexible paid time off
- Paid holidays and floating holidays
- Medical, dental, vision, FSA, HSA with employer contribution, life insurance, and pet insurance
- 401(k) with employer match
- Up to two paid volunteer days annually with a 501(c) organization
- Paid parental leave
- Company-subsidized Wellhub and Peloton memberships
- Access to fertility and family-building information through Carrot
- Additional annual bonus opportunity through one of Pacvue’s incentive plans