Bybit is a cryptocurrency exchange founded in 2018 that serves retail users through spot and derivatives trading products. Its platform brings together crypto markets, trading pairs, and digital-asset discovery tools, positioning the company at the intersection of cryptocurrency, finance, and consumer technology. With a team of 1,001–5,000 employees, Bybit offers a broad operating environment for professionals interested in building products and services for the global digital-asset market.
Regional Sales Lead, Mandarin-Speaking Markets — Bybit (Remote, Hong Kong)
Lead affiliate growth and user acquisition across Mandarin-speaking crypto markets at Bybit. Develop partnerships with KOLs, affiliates, high-net-worth clients, and trading communities to grow registrations and trading volume.
Description
- Lead affiliate growth strategy and execution for Mandarin-speaking markets.
- Report to the global business development team.
- Identify, recruit, and develop affiliates serving high-net-worth clients, professional traders, and active crypto users.
- Build and manage relationships with crypto KOLs, influencers, and media outlets.
- Negotiate campaigns, co-branded content, and referral programs that increase registrations and trading volume.
- Develop and maintain relationships with high-net-worth individuals and trading groups.
- Act as Bybit’s primary contact while providing access to OTC, VIP, and institutional-grade services.
- Create user-acquisition strategies tailored to local market conditions.
- Track crypto regulation, competitor movements, and community sentiment.
- Share market intelligence with regional and global leadership.
- Own and report affiliate acquisition OKRs covering registrations, deposit conversion, trading volume, and retention.
- Apply performance data to improve return on investment.
- Partner with product, compliance, marketing, and VIP teams to localize offerings and enhance the Mandarin-speaking user experience.
Requirements
- At least three years of relevant experience in cryptocurrency, foreign exchange, fintech, or financial services.
- Proven success building affiliate networks or business development pipelines from the ground up.
- Experience in business development or affiliate management.
- Working knowledge of referral economics, commission structures, and partner lifecycle management.
- Strong project management capability.
- Understanding of acquisition metrics such as CPA, LTV, deposit conversion, and referred-user volume.
- Ability to use segmentation and analytics to improve performance.
- Fluent Mandarin is required.
- Demonstrated self-direction and initiative.
- Experience at a crypto exchange is advantageous.
- Experience working across time zones and cultures is advantageous.
- Interest in blockchain, DeFi, and crypto payments is advantageous.
- Existing connections with Mandarin-speaking financial media, fintech associations, or institutional broker networks are advantageous.
Benefits
- Professional development support through a study growth fund.
- Ongoing team-building activities, workshops, and internal events.
- Opportunities to work with colleagues across global markets.
- Career progression within a rapidly growing international company.
- Internal mobility and access to roles that support long-term career development.