Approach Comunicação is a Brazil-based communications group founded in 1997, bringing strategy, creativity and technology together across public relations, advertising, digital marketing, influencer management and internal communications. Its work also includes sustainability and ESG reporting, data-led communication solutions, crisis management and media relations. Serving organizations in areas including consulting, healthcare and logistics, the group develops integrated campaigns and content designed to connect brands with people and purpose.
Mid-Level Creative Copywriter - Approach Comunicação - Belo Horizonte Hybrid
Mid-level creative copywriter developing concepts, copy, and narratives for Approach Comunicação campaigns across communications, reputation, culture, and sustainability.
Description
- Create creative concepts and communication platforms for campaigns and client projects.
- Write copy and content for diverse online and offline formats and channels.
- Partner with Art Direction on concepts, key visuals, and integrated campaigns.
- Produce scripts, narratives, and content for audiovisual, digital, and presentation materials.
- Contribute to brainstorming sessions, pitches, meetings, and client presentations.
- Maintain copy quality, clarity, consistency, and alignment with each brand’s tone of voice.
Requirements
- Live in Belo Horizonte.
- Bring experience in creative writing and campaign development.
- Demonstrate excellent Portuguese proficiency and adaptability across writing styles and brand voices.
- Use AI tools effectively for research, ideation, and content production.
- Turn strategies and briefs into clear concepts, messaging, and narratives.
- Have a strong understanding of communications, culture, and consumer behavior.
- Work with organization and autonomy while collaborating across disciplines.
- Storytelling, scriptwriting, or corporate communications experience is a plus.
- Knowledge of generative AI for research, ideation, and content creation is a plus.
- Experience with 360-degree campaigns or multi-client environments is a plus.