Sweat Pants Agency
Sweat Pants Agency
11 – 50 Employees
B2BeCommerceMarketing
Sweat Pants Agency is a growth-focused digital marketing agency serving businesses from startups to Fortune 500 companies. Its team develops and manages campaigns across Meta, Google, LinkedIn, and TikTok, alongside email and SMS marketing programs. The agency works closely with clients to build tailored strategies, adapt to each brand’s voice, and pursue measurable growth through transparent, flexible marketing partnerships.

Media Buyer & Creative Strategist (Remote, Serbia)

Lead performance advertising and creative strategy for DTC and eCommerce brands across Meta and TikTok. Develop testing programs, manage significant budgets, and use performance insights to support client growth.

Description

  • Lead paid media strategy for DTC and eCommerce clients across Meta and TikTok
  • Create creative testing plans, develop campaign angles, brief editors, and evaluate results
  • Oversee client advertising budgets ranging from $30,000 to $1 million per month
  • Identify whether funnel performance problems stem from creative, the offer, or conversion
  • Present performance results, strategic plans, and recommended next steps to clients
  • Find UGC creators, prepare scripts, and direct content production when required
  • Support campaigns for established brands with substantial advertising budgets
  • Run frequent tests, apply lessons quickly, and develop repeatable growth frameworks

Requirements

  • Practical experience growing eCommerce brands
  • A track record of managing Meta Ads with meaningful spend and measurable CPA, ROAS, or revenue outcomes
  • Experience with, or strong interest in, paid acquisition for DTC and eCommerce clients on Meta and TikTok
  • Capability to plan structured creative testing programs
  • Skill in developing creative concepts and preparing briefs for editors
  • Ability to assess creative performance and translate findings into action
  • Experience managing client ad budgets of $30,000 to $1 million per month
  • Ability to investigate full-funnel performance across creative, offer, and conversion
  • Strong communication skills for explaining results, plans, and next steps to clients
  • Experience recruiting UGC talent, writing scripts, and directing content when needed
  • Ability to use customer reviews, competitor advertising, and comments to uncover new creative concepts
  • Experience producing UGC scripts or creative briefs
  • Ability to work with editors on effective ad variations
  • Willingness to question assumptions and respond quickly to new information
  • Ability to clearly communicate strategic decisions and their rationale
  • Demonstrated ownership, urgency, initiative, and reliable follow-through
  • Experience owning or operating a Shopify store or eCommerce brand is advantageous
  • Video editing or design experience is beneficial

Benefits

  • Work directly on established brands with substantial advertising budgets
  • Build expertise through frequent experimentation and rapid feedback
  • Path to greater responsibility in senior creative strategy
  • Performance-based opportunities for expanded responsibility and career development

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