Vizient, Inc. is a healthcare performance improvement company that helps providers strengthen cost management, quality, and operational performance. Its work combines healthcare expertise, analytics, advisory services, and a broad contract portfolio to support purchasing and care-delivery decisions. Vizient serves organizations across the healthcare sector, including acute care providers, academic medical centers, and ambulatory care providers, making it relevant to professionals interested in healthcare analytics, advisory work, procurement, and performance improvement.
Marketing Manager, Healthcare B2B Campaigns
Execute B2B email campaigns, newsletters, and digital communications for Vizient’s healthcare services. Support client engagement through marketing automation, content development, and campaign performance optimization.
Description
- Run campaigns and communications across products, services, and business initiatives
- Build and deploy email campaigns and newsletters using marketing automation platforms
- Develop targeted content for client newsletters, analytics communications, email campaigns, and digital assets
- Coordinate campaign schedules, reviews, approvals, and deliverables for timely, accurate execution
- Create and maintain landing pages in marketing automation platforms
- Partner with marketing and client-facing teams on campaigns, promotions, and client engagement
- Coordinate website content requests and organic social media with internal teams
- Track campaign performance, identify engagement trends, and support reporting and optimization
- Ensure marketing materials meet brand, accuracy, and quality standards
- Find ways to improve campaign delivery, workflows, and operational efficiency
Requirements
- A relevant degree is preferred
- At least two years of relevant experience
- Experience in B2B marketing, communications, or marketing operations, supporting outbound client communications and campaign delivery
- Experience in healthcare, SaaS, or another complex B2B environment is preferred
- Practical experience creating and running email campaigns with marketing automation platforms
- Experience with Marketo, Eloqua, Pardot, or similar platforms is preferred
- Ability to learn and use new marketing platforms and digital tools quickly
- Strong attention to detail and organization, with the ability to manage competing priorities and deadlines
- Strong written and verbal communication skills, including developing clear, accurate, engaging marketing content
- Ability to work independently, collaborate across teams, and proactively identify improvements
- Willingness to travel
Benefits
- Comprehensive benefits plan
- Eligible for incentives
- Opportunities for personal and professional development