Vizient, Inc. एक स्वास्थ्य सेवा प्रदर्शन सुधार कंपनी है, जो स्वास्थ्य सेवा प्रदाताओं को लागत प्रबंधन, गुणवत्ता और परिचालन प्रदर्शन मजबूत करने में सहायता करती है। इसका कार्य स्वास्थ्य सेवा विशेषज्ञता, विश्लेषण, सलाहकार सेवाओं और व्यापक अनुबंध पोर्टफोलियो को जोड़कर खरीदारी और देखभाल-प्रदान संबंधी निर्णयों में सहायता करता है। Vizient स्वास्थ्य सेवा क्षेत्र के विभिन्न संगठनों को सेवाएँ प्रदान करती है, जिनमें तीव्र देखभाल प्रदाता, शैक्षणिक चिकित्सा केंद्र और बाह्य रोगी देखभाल प्रदाता शामिल हैं। इसलिए यह स्वास्थ्य सेवा विश्लेषण, सलाहकारी कार्य, खरीद और प्रदर्शन सुधार में रुचि रखने वाले पेशेवरों के लिए प्रासंगिक है।
Marketing Manager, Healthcare B2B Campaigns
Execute B2B email campaigns, newsletters, and digital communications for Vizient’s healthcare services. Support client engagement through marketing automation, content development, and campaign performance optimization.
विवरण
- Run campaigns and communications across products, services, and business initiatives
- Build and deploy email campaigns and newsletters using marketing automation platforms
- Develop targeted content for client newsletters, analytics communications, email campaigns, and digital assets
- Coordinate campaign schedules, reviews, approvals, and deliverables for timely, accurate execution
- Create and maintain landing pages in marketing automation platforms
- Partner with marketing and client-facing teams on campaigns, promotions, and client engagement
- Coordinate website content requests and organic social media with internal teams
- Track campaign performance, identify engagement trends, and support reporting and optimization
- Ensure marketing materials meet brand, accuracy, and quality standards
- Find ways to improve campaign delivery, workflows, and operational efficiency
आवश्यकताएँ
- A relevant degree is preferred
- At least two years of relevant experience
- Experience in B2B marketing, communications, or marketing operations, supporting outbound client communications and campaign delivery
- Experience in healthcare, SaaS, or another complex B2B environment is preferred
- Practical experience creating and running email campaigns with marketing automation platforms
- Experience with Marketo, Eloqua, Pardot, or similar platforms is preferred
- Ability to learn and use new marketing platforms and digital tools quickly
- Strong attention to detail and organization, with the ability to manage competing priorities and deadlines
- Strong written and verbal communication skills, including developing clear, accurate, engaging marketing content
- Ability to work independently, collaborate across teams, and proactively identify improvements
- Willingness to travel
लाभ
- Comprehensive benefits plan
- Eligible for incentives
- Opportunities for personal and professional development