Skillforce, Inc. is a construction labor contractor founded in 2003 that connects contractors with skilled tradespeople for short-term assignments, ongoing projects, and direct-hire opportunities. Its workforce includes carpenters, electricians, plumbers, HVAC technicians, welders, millwrights, general laborers, and other construction professionals. Skillforce serves employers across Maryland, Washington, DC, Virginia, Texas, and North Carolina, supporting flexible staffing needs while helping tradespeople find steady construction work.
Marketing Manager, Atlanta (Onsite)
Lead brand strategy and marketing for a luxury custom home developer in Atlanta. Oversee content, digital campaigns, public relations, property launches, and branded assets.
Description
- Establish and maintain brand standards, messaging, and positioning across marketing materials
- Direct branding and marketing launches for residential communities and properties
- Produce and oversee content for social media, websites, email, print, and other digital channels
- Plan and coordinate photography, video, drone footage, virtual tours, and related creative production
- Set and manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and additional platforms
- Execute public relations programs, including press releases, award submissions, and media outreach
- Oversee website content, community landing pages, SEO, digital advertising, and online listings
- Build campaigns using Google, Meta, and real estate advertising platforms
- Collaborate with sales on community launches, model homes, broker events, open houses, and promotional materials
- Manage signage, branded apparel, promotional items, vehicle graphics, and other physical brand assets
- Coordinate marketing vendors, agencies, creative partners, budgets, and delivery schedules
- Measure campaign performance, lead generation, engagement, website traffic, and return on marketing spend
- Coordinate marketing programs with leadership and construction, development, land, and sales teams
- Travel to project sites when required
Requirements
- At least five years of experience in marketing or brand management
- Experience in residential development, homebuilding, real estate, hospitality, or a related field is preferred
- Demonstrated success developing and launching brands for communities, properties, or products
- Strong capabilities in content creation, photography and video, social media, and digital marketing
- Experience overseeing external agencies, vendors, creative partners, and marketing budgets
- Working knowledge of Adobe Creative Suite or Canva, website CMS platforms, CRM systems, and marketing analytics
- Excellent writing, communication, organizational, and detail-management skills
- Sound creative judgment and the ability to uphold consistent brand standards
- Ability to manage concurrent projects and deadlines in a fast-paced setting
- Willingness to travel to project locations