Comexposium is a global events organiser and community operator serving B2B and marketing audiences. Its portfolio includes more than 400 professional and consumer events across eight industry sectors, bringing together approximately 48,000 exhibitors and 4 million visitors. A worldwide team of around 1,200 employees creates, manages and promotes trade shows, public exhibitions and industry communities throughout the year, helping exhibitors, visitors and business partners connect within their markets.
Marketing and Communications Director – Vinexposium (Hybrid, France)
Lead marketing and communications for Vinexposium, a global wine and spirits events organizer, shaping international strategy, audience growth, and team performance. Drive acquisition, engagement, brand consistency, and marketing effectiveness across markets and event portfolios.
Description
- Lead the marketing and communications strategy for Vinexposium trade shows and events
- Increase event awareness, appeal, and preference within target communities
- Maintain consistent positioning, messaging, and brand experience across every touchpoint
- Roll out marketing and communications plans across international markets
- Own the marketing and communications roadmap, including priorities, schedules, resources, and budgets
- Use customer knowledge, data, and insights to define audiences and segmentation
- Improve exhibitor, visitor, and partner journeys, experience, engagement, and retention
- Direct audience acquisition, activation, and engagement throughout the year
- Coordinate paid, owned, and earned channels alongside content, services, and community initiatives
- Support lead generation, qualification, nurturing, and conversion with Sales, Key Account Managers, and Customer Excellence
- Set marketing objectives and KPIs, contribute to event business plans, and maintain reporting
- Evaluate performance and optimize campaigns, channels, initiatives, and marketing spend
- Establish a test-and-learn culture and circulate effective practices
- Manage, align, and develop the Marketing & Communications team
- Lead the Marketing & Content and Media & Partnerships functions
- Coordinate cross-functional work with Customer Excellence, Sales, IT, and Operations
- Serve as the main Marketing & Communications contact for Event Directors
Requirements
- Master’s degree (Bac+5) in marketing, communications, business, or an equivalent field
- Demonstrated marketing and communications experience, preferably in B2B, international, or events settings
- Substantial experience managing teams, complex projects, and diverse stakeholders
- Knowledge of the wine and spirits industry and its challenges is advantageous
- Ability to convert business and customer needs into omnichannel marketing and communications strategies
- Expertise in B2B operational and digital marketing, including acquisition, CRM and data, paid media, social media, web, and community engagement
- Expertise in content strategy, editorial planning, and brand positioning
- Strong data and performance focus, including KPI definition, results analysis, decision-making, and initiative optimization
- Strong people management, project management, cross-functional coordination, and prioritization skills across multiple projects
- Fluent written and spoken French and English are essential
- IT and digital proficiency
- Advanced Excel skills
- Proficiency with CRM and marketing automation platforms
- Proficiency with performance measurement, analytics, and reporting tools
- Comfort with collaboration, project management, and marketing management software
Benefits
- Management-level employee status with an annual working-days package
- Permanent employment contract
- Hybrid work arrangement