Karo Healthcare
Karo Healthcare
Karo Healthcare is a healthcare company developing and providing trusted brands and products for everyday health needs. Its portfolio is designed to help people address, treat, and prevent common health concerns, with products distributed across more than 90 countries and a particular presence in Europe and the Nordic region. The company combines healthcare expertise with a focus on innovation, sustainability, and diversity, while also supporting corporate social responsibility initiatives such as Operation Smile.

Local Brand Manager, OTC and Cosmetics – Espoo Hybrid

Translate Nordic brand strategies into Finnish OTC and cosmetics plans. Lead local launches, retail activation, shopper marketing, and commercial execution.

Description

  • Translate Nordic brand strategy into commercial and shopper plans for Finland.
  • Create and deliver annual activation plans across retail, pharmacy, field, HCP, and digital channels.
  • Lead local launches, campaigns, and market execution with measurable results.
  • Work with Key Account Managers on sell-in, trade narratives, customer activation, and retailer execution.
  • Partner with Category Managers to improve shopper relevance, category development, and customer value.
  • Share Finnish consumer, shopper, and market insights with Nordic brand planning teams.
  • Localize media, digital, POS, and E-POS materials for the Finnish market.
  • Monitor brand performance, pricing, budgets, and A&P expenditure.
  • Coordinate activities across Sales, Category, HCP, Field, and Nordic Marketing teams.
  • Manage local execution in line with Nordic strategy and Finnish market opportunities.

Requirements

  • Bachelor’s degree in Marketing, Business, Economics, or a related discipline.
  • At least three years of practical experience in a comparable OTC and cosmetics role.
  • Demonstrated capability in brand management, local activation, and commercial delivery.
  • Solid knowledge of retail, shopper behavior, category development, and customer dynamics.
  • Strong analytical ability and skill in converting insights into actionable commercial plans.
  • Confident presentation, communication, and stakeholder management skills.
  • Ability to thrive in a fast-moving international setting with an entrepreneurial approach.
  • Fluency in Finnish and English.
  • Experience with Rx products is a significant advantage.

Benefits

  • An opportunity to create, develop, and inspire.
  • A competitive salary package with substantial scope for personal and professional growth.
  • Flexible working arrangements that support work-life balance.
  • Pension contributions covered by ELO.
  • Up to €150 for home-office equipment.
  • A supportive, positive culture within an international and motivated team.
  • Start-up energy combined with the scale and values of a large international organization.
  • A diverse and inclusive workplace.

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