Sol de Janeiro is a beauty company founded in 2015 around Brazil’s joyful approach to self-expression and body confidence. The brand creates body care, fragrance, and hair care products featuring rich textures, clinically proven formulations, and distinctive scents inspired by Brazilian culture. Its award-winning range is used by consumers across generations and sold through premium retailers worldwide and the company’s official website.
Fragrance Marketing Manager, Brand Strategy – New York Hybrid
Lead fragrance marketing and brand strategy across the Americas, covering launches, pricing, promotions, and portfolio growth. Drive integrated plans for Sol de Janeiro’s global beauty business through consumer insights and cross-functional partnership.
United States
New York$80,000 – $90,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredBrand ManagerDescription
- Own day-to-day leadership of the Core Fragrance business, with a broad view of brand, consumer, and commercial performance
- Track launch results and portfolio productivity to improve franchises, accelerate innovation, and resolve performance gaps
- Use Circana, Nielsen NIQ, and other market research to turn consumer, competitive, and trend insights into brand propositions, messaging, and campaign toolkits
- Direct regional promotion and pricing strategy, including price and product analysis, price-increase execution, and promotional calendar planning
- Represent the Americas consumer perspective across Regional and Global teams, partnering with GPM and GCE on product and campaign development
- Lead integrated Americas go-to-market planning for fragrance launches and brand moments
- Create campaign and launch plans spanning Media, Social, Influencer/PR, Experiential, Retail Marketing, E-commerce, and additional partners
- Keep execution aligned with brand standards, strategic priorities, timelines, and investment guidance
- Oversee brand marketing budgets, schedules, and agency relationships
- Support annual planning, category growth strategies, innovation roadmaps, and NPL evaluations
- Collaborate with the Executive Director, Sales, and Global and Commercial leadership on retailer meetings, business reviews, and strategic planning presentations
Requirements
- A bachelor’s degree in marketing is preferred
- Three to five years of marketing experience is required; beauty industry experience is preferred
- Strong organizational and problem-solving abilities
- Exceptional attention to detail, with the ability to prioritize and perform effectively in a fast-paced setting
- Excellent communication skills and the ability to collaborate across departments and organizational levels
Benefits
- Competitive salary and bonus program for full-time employees
- Flexible hybrid workplace designed to support collaboration and professional growth
- Inclusive culture that welcomes diverse perspectives and celebrates individuality
- Opportunity to join a rapidly growing, award-winning global beauty company