Labcorp is a global life sciences company working across clinical diagnostics and drug development. Its laboratory services support patients, healthcare providers, biopharmaceutical companies, and health organizations through routine and specialized testing, including work in oncology, women’s health, neurology, and genetics. Labcorp also contributes to biopharma research and commercialization with nonclinical studies, central laboratory services, and consulting that help advance new medicines. Its work brings together scientific expertise, laboratory operations, and healthcare support to improve understanding, diagnosis, and treatment of disease.
Executive Director of Marketing, Women's Health and Reproductive Genetics
Lead Labcorp’s diagnostic portfolio strategy and marketing for Women’s Health and Reproductive Genetics. Drive commercialization, lifecycle governance, AI-enabled decision-making, and growth across healthcare markets.
Description
- Direct portfolio strategy, vision, and multi-year priorities for Labcorp’s Women’s Health and Reproductive Genetics segment
- Unify product management and portfolio marketing strategies within an integrated growth plan
- Manage internal and external portfolio partnerships across R&D, Operations, Market Access, Legal, Regulatory, Finance, Sales, and Communications
- Create governance for financial objectives, lifecycle decisions, investment distribution, and roadmap priorities
- Define portfolio marketing direction, positioning, messaging, narrative frameworks, and value propositions
- Lead thought-leadership programs, commissioned research, clinical insight reports, and key opinion leader strategies
- Oversee integrated campaigns, content planning, sales enablement, and go-to-market activation
- Guide product development and full product lifecycle strategy from concept through production
- Oversee launch preparedness, pricing, positioning, and execution for new products and acquisitions
- Find opportunities to increase profitability through margin improvement, acquisitions, partnerships, and new offerings
- Direct portfolio insights and competitive intelligence activities
- Build dashboards and KPIs covering portfolio health, marketing effectiveness, product performance, customer feedback, and commercial results
- Deliver strategic analyses and recommendations to senior leadership
- Collaborate with Sales leadership on commercial priorities, revenue growth, and field enablement
- Approve sales enablement messaging, tools, competitive resources, and training priorities
- Manage budgets and allocate resources
- Establish revenue objectives and financial targets while tracking performance and return on investment
- Lead, coach, and develop Product Management and Solutions Marketing professionals
- Oversee organizational design, talent strategy, capacity planning, and succession planning
- Apply AI to accelerate workflows, synthesize evidence, improve information flow, standardize deliverables, and support recurring team processes
Requirements
- Bachelor’s degree required
- At least 12 years of experience in healthcare marketing, product, or strategy leadership
- At least 10 years of experience in Women’s Health
- Background in diagnostics, pharmaceuticals, or life sciences
- Experience with finance, forecasting, and pricing
- Track record leading large, cross-functional teams
- Ability to influence senior executives effectively
- Experience with diagnostics commercialization and regulatory pathways
- Knowledge of market access and payer policies for diagnostics
- Experience using AI to accelerate portfolio and marketing leadership workflows
- Ability to configure, prompt, and maintain purpose-built AI agents or assistants
- Ability to apply AI-generated intelligence to strategic and investment decisions
- Experience using AI to standardize artifacts, terminology, and handoffs across marketing disciplines
- Willingness to travel up to 20% of the time per month
- Preferred: advanced degree such as an MS, MPH, MBA, or PhD
- Preferred: at least 5 years of experience in a matrixed healthcare organization with multiple stakeholders
Benefits
- Annual performance bonus
- Eligibility for equity awards
- Medical insurance coverage
- Dental insurance coverage
- Vision insurance coverage
- Life insurance coverage
- Short-term disability coverage
- Long-term disability coverage
- 401(k) plan
- Paid Time Off or Flexible Time Off
- Tuition reimbursement
- Employee Stock Purchase Plan