New York Blood Center is a not-for-profit community blood center serving hospitals, patients, and healthcare providers. Its work spans blood and stem cell products, specialty pharmaceuticals, laboratory and clinical testing, and consultative services. Founded in 1964, the organization also conducts biomedical research and supports translational cell therapy through its divisions and network of specialty pharmacy and laboratory services.
Enterprise Donor Engagement Copywriter – New York Blood Center (Hybrid, New York)
Create donor-centered campaigns across email, text, digital, print, and social media. Help New York Blood Center recruit and retain blood donors while building brand awareness.
Description
- Create donor-centered content across marketing channels to support blood donor recruitment, retention, and brand awareness.
- Write, edit, and proofread copy for email, text messages, advertising, social media, websites, direct mail, print materials, signage, video scripts, and other marketing assets.
- Develop clear messaging that reflects organizational priorities, brand standards, and donor engagement goals.
- Keep the organization’s voice consistent while tailoring messages to each audience, channel, and campaign.
- Work with designers, marketers, and other stakeholders to shape integrated campaigns from initial concept to delivery.
- Write email copy that informs and engages audiences and encourages them to act.
- Create subject lines, preview text, headlines, and calls to action.
- Deliver content for scheduled campaigns and urgent operational messages, including appeals related to critical blood inventory.
- Check and edit marketing content for accuracy, clarity, consistency, and compliance with relevant policies and guidelines.
- Help refine messaging standards and the organization’s brand voice.
- Coordinate several projects at once and meet deadlines in a fast-paced setting.
Requirements
- Bachelor’s degree in marketing, communications, journalism, English, public relations, or a related field, or an equivalent combination of education and experience.
- At least 2–4 years of professional copywriting experience in marketing, advertising, communications, or a related field.
- Experience creating content for multiple marketing channels, including email and text marketing, digital, and print.
- Experience working with creative teams and email and text outreach teams.
- Experience managing multiple projects at once.
- Equivalent education, training, and experience may also provide the knowledge and skills needed to perform the role’s essential duties.