Kyverna Therapeutics
Kyverna Therapeutics
Kyverna Therapeutics is a clinical-stage biotechnology and pharmaceutical company developing cell therapies for autoimmune diseases. Its research centers on CAR T-cell approaches designed to address B cell-driven conditions and potentially achieve sustained, treatment-free remission. The company’s lead candidate, KYV-101, is being evaluated in clinical trials for conditions including multiple sclerosis, myasthenia gravis, systemic sclerosis, and lupus nephritis. Kyverna’s pipeline includes both autologous and allogeneic CAR T-cell therapies, supporting its work across autoimmune disease research and development.

Director of Marketing Promotions - Kyverna Therapeutics

Lead compliant global promotional strategy and launch readiness for Kyverna Therapeutics’ autoimmune cell therapies. Build omnichannel programs, high-performing teams, and effective agency partnerships.

Description

  • Lead the strategy, execution, and governance of promotional activities for miv-cel and future pipeline products
  • Own global promotional strategy in alignment with brand priorities, corporate goals, and patient needs
  • Develop promotional narratives, messaging frameworks, and omnichannel engagement plans supporting launches and sustained brand growth
  • Manage promotional budgets, the agency of record, and additional agency relationships
  • Create peer-to-peer and patient programs and promotional materials across digital, field, congress, and non-personal channels
  • Maintain scientific accuracy, balance, differentiation, and compliance across promotional materials
  • Create commercial launch Plans of Action for field sales teams in partnership with Commercial Training
  • Guide conference and sales meeting planning
  • Partner with Medical Affairs, Market Access, HEOR, Sales, Legal, Clinical, Regulatory, Patient Advocacy, and Corporate Affairs
  • Direct promotional readiness for product and indication launches, including message testing, omnichannel planning, conferences, sponsorships, and promotional plans
  • Refine post-launch strategies using market expansion priorities, feedback, performance data, and competitive insights
  • Establish Promotional Review Committee processes and act as a senior escalation point for complex promotional matters
  • Build, mentor, and develop a high-performing marketing promotions team and agency partners
  • Create scalable promotional best practices, processes, and capabilities

Requirements

  • Bachelor’s degree required
  • At least 10 years of marketing experience, including digital and social media, promotional regulations, Promotional Review Committee processes, and compliance standards
  • Proven success leading promotional strategy for cell therapy, specialty, rare disease, or complex scientific products, ideally with launch experience
  • Extensive experience in pharmaceutical or biotechnology marketing promotions
  • Strong knowledge of regulated promotional environments
  • Strong cross-functional leadership and the ability to influence and align senior stakeholders
  • Executive presence and sound strategic judgment in a fast-moving, high-growth environment
  • Excellent communication skills and a collaborative approach
  • Ability to establish a vision, lead change, and mentor others
  • Strategic vision, cross-functional leadership, project management, and influence with or without formal authority
  • Strong command of agency and financial management, revenue forecasting, and expense budget planning and tracking
  • Comfort working through ambiguity and contributing at the executive leadership level
  • Advanced degree such as an MBA, PhD, PharmD, or equivalent preferred
  • Biotech sales experience is a plus

Benefits

  • Eligibility for a bonus
  • Benefits
  • Participation in the company stock plan
  • Hybrid work in Emeryville, California, or remote work from the West Coast
  • Approximately 25% travel