Lead Surge
Lead Surge
Lead Surge develops SaaS tools for lead generation and marketing automation. Its platform helps businesses manage the path from initial awareness to sales conversations by combining multi-channel outreach across email, SMS, social inboxes, and web chat with lead scoring, automated messaging, and appointment scheduling. The company’s software is designed for teams that want to organize prospect engagement, qualify demand, and improve the efficiency of their marketing and sales processes.

Digital Content Creator — Remote, United States

Create carousels, images, and templated videos for Lead Surge’s home-improvement lead-generation campaigns. Use creative performance data to improve social media and YouTube assets.

Description

  • Create carousels, static images, and social-first templated videos for demand-generation campaigns
  • Review content libraries and repurpose footage into a range of creative assets
  • Develop multiple ad variations informed by creative performance metrics
  • Produce behind-the-camera digital media for social media and YouTube
  • Design and edit assets with Canva, Adobe Creative Suite, and related tools
  • Adapt images, carousels, and videos to required aspect ratios and placements
  • Develop and execute content ideas aligned with content calendars
  • Partner with the copywriter, creative team, and clients to develop concepts for testing
  • Track creative campaign results and refine asset design, messaging, and visual hooks
  • Represent the creative function in meetings while sharing updates, challenges, and opportunities
  • Keep documentation and working files organized
  • Follow company policies and established procedures

Requirements

  • Experience producing content for YouTube or social platforms including Instagram, TikTok, or Facebook
  • Basic photography and video-production capabilities
  • Strong command of typography, layout, composition, color, and visual hierarchy
  • Ability to follow brand guidelines while contributing creative and original ideas
  • Ability to deliver against demanding deadlines, quality standards, and budgets
  • Ability to recognize and implement improvements to creative workflows
  • Ability to track performance metrics and meet or surpass campaign creative targets
  • Clear communication with cross-functional partners and department leadership
  • At least three years of professional experience in design, digital marketing, creative work, or content production
  • Portfolio demonstrating behind-the-camera content for YouTube and major social platforms
  • Advanced proficiency with Canva or comparable template-based tools
  • Proficiency in Figma
  • Proficiency with Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign
  • Thorough knowledge of social video formats, image aspect ratios, and export requirements
  • Ability to assess asset performance and turn insights into new content concepts
  • Willingness to learn and apply emerging AI-assisted design and content-creation tools
  • Ability to work independently in a remote setting using Slack, Zoom, and email
  • Ability to spend extended periods seated at a desk and working on a computer

Benefits

  • Work remotely
  • Flexible communication through Slack, Zoom, and email

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